I start to plan for my first e-commerce website today.
I found an e-commerce platform which I think it is suitable for me to do drop-shipping business.
Since I have no inventory and extra money, I think this plan works for me.
After checking the Shopify.com, it actually can be integrated with AliExpress.com. China market is huge and I think this is good news for us because we can find variety of products there and target on a certain group of people that I want. Besides, I think it can definitely attract customers to visit the website. I want to give it a try.
In order to do so, I need to plan and learn from the scratch first.
By reading on their tutorial, it has 14-days free trial for user to test their features before selling.
I also need to come out with my objectives first.
I called my e-commerce as portrait2u.com
1. My Target group is 20 - 45 years old. Some expert says it is too broad. However, one of the successful entrepreneur said that it is okay to have varieties product, but you need to have a niche products that attract them to come your page.
2. Niche market - Wedding Dress and Party Items.
3. What is my next plan?
- Get to understand how Obelo works.
- Test the features, refer to the local example https://meekco.asia/shopify/
- Products - Try not to take on too much at once Focus in what I am capable now. e.g. Photography, videography, customize gifts, photo album before moving into other product/services.
Mistakes that we always make
- It is not easy income, you need to put a lot of hard work, time and effort.
- to differentiate yourself from your competitor, you design your own product photo
- invest some money on it
- Learn how to use online marketing & strategy to target on local market first, before moving to Asian and worldwide.
- Brand your product
- join drop shipper community to learn how they work
- To have a good relationship with supplier, or test their products before hand.
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Our objective is to provide a good service and quality product to our customer.
Product categories -
- Dress - Wedding/Couple/Family/Event/Commercial,
- Gifts/souvenir/props - Birthday/Party/Wedding/Event e.g. ball night
- Games (board games)
- Photo Album & Photos
Services -
- Photography
- Videography
- Photobooth
- Design Service such as business card, photo album, t-shirt etc..
Future Plan
Looking for business partner - Designer, Marketing, Photographer, MUA
Looking for business partner - Designer, Marketing, Photographer, MUA
Main Target customer - Couple & Photographer, Event Planner, Photo booth vendor
4. Marketing Strategy
i) Share photos in facebook page
ii) Writing blog describing what do we offer
iii) create video - try to involve in many events like ball night types
5. Looking for model for photo-shooting
i) Look for someone who are doing small business online & co-operate with them e.g. people who are selling tshirt
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