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Tuesday, September 25, 2018

Shopee

Shopee

Echieve a new milestone with the highest-ever single day sales performance with over # orders recorded; amounting to # times more than an average day.

Shoppee 9.9 Super Shopping Day, its biggest annual regional shopping event of the year on September.

Support of loyal users, brands and partners.

Campaign 1
Shopee 12 Days of Extraveganza event Dec 1 to 12
Promotion/Big Discount of up to 90% off

Campaign 2
Shopee Spree Carnival - Dec 3&4 (2 days)
Sellers will sell their wares

When you are difficult to bid during their 12 Days of extraveganza event for certain products, we are selling here.

Coincides with Star Media Group's anniversary and to have a joint celebration and mark the good start to a long-term relationship

Making a comeback on the Shoppee platform was the Shopee Shake, whereby users could shake their phones to make it rain Shopee coins.

Increase its number of users and encourage them to shop online more by enhancing consumer experience with a wide assortment of products and fast delivery services.

2018 - Shopee over 400,000 sellers and 500 official brands

Marketplace vs dropshipping

Pikom - #MyCyberSale2018 - Sep 3 to 4 (Held between National Day and Malaysia Day)
the time to grab fantastic travel deals, your favourite tech gadgets, and shop for festive holiday gifts and year-end parties
Read more at https://www.thestar.com.my/metro/metro-news/2018/09/03/bargains-galore-for-eshoppers-fiveday-online-sale-beginning-today-offers-special-deals-on-products-b/#FBiLJ7dio0iOmkH8.99

Objective: to adopt an omnichannel approach for their business instead to reduce dependency on social media private message sales


2/3 of Malaysian Internet users are online shoppers

aligned with a most fundamental objective of the National Strategic eCommerce Roadmap, which is to accelerate adoption of e-commerce (in Malaysia).


According to the Statistics Department, e-commerce is expected to grow from 10.6% in 2016 to 20.8% by 2020.

With one of the highest Internet penetrations in South-East Asia at 85.7% and mobile penetration at almost 140%, Malaysia has become one of the fastest growing emerging e-commerce emerging markets in the region.

More than 600 merchants are expected to ship orders to China, United Arab Emirates, United States and other countries in Europe and South-East Asia.

62% of the event this year is funded by the private sector compared with 40% last year

Lazada was the largest e-commerce operator in Malaysia, Vietnam, Thailand and the Philippines, based on average monthly web visits. In Singapore, Qoo10 topped the list, followed by Lazada and Shopee.

How to look fabulous during Raya
https://www.thestar.com.my/metro/metro-news/2018/06/08/how-to-look-fabulous-during-raya/

Shopee also conducted a pre-Raya survey from April 2 to 9 to gain a better insight of Malaysians’ shopping habits leading up to the Raya period. Up to 140,000 respondents from all over Malaysia took part in the survey.
Read more at https://www.thestar.com.my/business/business-news/2018/05/03/shopee-cahaya-raya-campaign-offers-rm1p5m-prizes/#W4DebsYskMpGDIOV.99


According to the results of the survey:

* 85% of the respondents are below the age of 35, proving that the adopters of e-commerce are generally young;

* The highest number of respondents are recorded from Selangor, making up more than 20% of the total number of respondents;

* East Malaysians comprise 20% of the respondents as they find online shopping more convenient and gives them access to a wider assortment of products;

* 80% of respondents start making preparations for Raya from a month before Ramadan;

* Around 90% of respondents regularly shop online, at least once a month;

* 95% of respondents cited price and promotions as the main reason that they prefer to shop online;

* Additional pull factors that draw users to shop online include convenience, product variations and other incentives such as free shipping and zero commissions as well as platforms that offer secure payment methods - all of which are available on Shopee;

* Interestingly, the top five categories purchased by female respondents during this pre-Raya period include men’s clothing (which ranks the highest, even above women’s clothing and women’s bags & purses), and men’s shoes;

* On the other hand, top five categories purchased by male respondents are men’s clothing, accessories, men’s shoes, men’s bags & wallets and Muslim fashion;

* More than 40% of respondents spend more than RM200 per person buying products in preparation for Hari Raya.
Read more at https://www.thestar.com.my/business/business-news/2018/05/03/shopee-cahaya-raya-campaign-offers-rm1p5m-prizes/#W4DebsYskMpGDIOV.99



USB drives and Powerbanks are in the top five bestselling items, there are also a number of home products that sell really well on the site.
Read more at https://www.thestar.com.my/tech/tech-news/2016/03/09/lazada-reveals-the-top-5-bestselling-products/#8Z8evAF1DTQuV7fR.99

food containers and also the Shake N Take blender, a small blender that allows you to make a single serving of fruit or vegetable smoothies in a container that also doubles as a drink tumbler.
Read more at https://www.thestar.com.my/tech/tech-news/2016/03/09/lazada-reveals-the-top-5-bestselling-products/#8Z8evAF1DTQuV7fR.99

Study Supply Chain and Customer Behaviour

Cost effectiveness and time delivery

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