Financial Success Depends on Marketing Ability
Needs, wants and demand
Marketing Strategies (4 Ps)
Search for high demand products, then business functions matter.
Monitor customers and competitors
Marketing is identifying and meeting human and social needs. It is an organisation function and a set of processes for creating, communicating and delivering value (quality, service and price) to customer.
Marketing management - choosing target market , getting, keeping and growing customers through creating, delivering, and communicating superior customer value.
Target Market, Positioning and Segmentation
To reach a target market, 3 kind of marketing channel
Communication Channel, Distribution Channel and Service Channel
Supply Chain is a longer channel stretching from raw materials to component to final products that are carried to final buyers; represents a value delivery system
Profit through customer satisfaction
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