Why Nobody Cares About Your Business

1. In the digital world, the cost of building your website has gone down to next to nothing.
2. If you have an idea, that you believe will make a difference in people's lives, that you can connect with them anywhere in the world and they will pay you to solve their problems. That is the good news. The bad news is there's never been a harder time in history to get people to care. Nobody cares about your business. e.g. You have traffic, but no one's buying. It's so demoralizing. 

All these things are important. We need website, Facebook page, landing page, emails, youtube ads, youtube page, twitter account, Instagram and it all needs to work together. But really none of that stuff matters, unless you get one thing right - "Story".

A definition of sales is taking someone from a place that they are right now, whether it's a place of extreme pain, or trying to avoid pain, or maybe they're in a good place but they wanna get to a much better place and sales is a process of convincing someone to invest in a better future.

People buy on emotion and justify with logic.

If you feel like them, you can interact with them because you understand why he is doing what and so you can help him in much better way.

Emphathy, once you are inside their head, you need to really understand what is the story that they're telling themselves in their life. Everyone is walking around based on their pain points and their emotions and what's happening to them and telling themselves a story.

Anthony Robin says everyone's got a story they're telling themselves. If you can figure out to change your story, you change your life.

Learning exactly how to talk their language and how to tell them what they want, to get out of our product or our business or service or whatever, then you identify with those words. You put them in real words that they resonate with them, and, therefore you connect with them.

People don't really care about their story because they are inside their own head. Think about the movie Star Wars. Everyone's walking around and they wanna be Luke Skywalker in their own story. They don't want you to be Luke Skywalker. They don't want you to impress them and dazzle them. and your job is to be Yoda. As a brand, as a product, you are playing a very small part in their lives, the story that they are telling themselves but it's important because Yoda, everyone likes Yoda, it's important. And you just have to be there providing those little nudges so that they can do and accomplish, even if you are helping a lot, they can accomplish what they are on a journey to do. That's the goal of your products or service.

Free offer to interrupt people in the story they are living and show them there is a different path -> start to gain confident ->  once you get them to follow you a little bit on the new story you are helping them tell themselves, they are starting to get some confidence, then you can actually gain some knowledge from them, they know, like and trust you-> they are gonna invest -> that's gonna help them live that brighter future.

People are walking around not waiting for your product or service. If they even know about you, they are not waiting for you to come and get into their lives. They are busy.

The last part of success in online digital marketing is digital storytelling. You really have to take people where they are because you know who your ideal client is. You have to meet them there and to get them to follow you on your journey. The copy of speaking, the video is talking right to them and their pain points and their emotions as to offering them a better future.

Once they sign up for your free marketing series, then they're getting in there, they are getting an emails, that's continuing to lead them down this journey and it's all link together.

Any channel that they might be in, they need to see the next part of the story. Most people will not go through your story all in one shot, they are gonna have to go through it's multiple times and they're gonna stop and they are gonna start.And that's is the magic of the digital story.

Think about how to start a conversation with our possible customer
How to get in touch first time
How to keep the conversation alive - by email, by facebook by videos
by some free content we can deliver value
I started becoming more creative and understanding better. What it was that I wanted to actually sell because I understood what they wanted to buy.

Understand 3 things - Empathy, really understanding your ideal client, story.

What is the story that your customer is telling themselves in the head and how do you rewrite that story And then finally, once you have written that story, how do I map that story methodically onto a digital story telling map through the journey they need to take to know that I can trust you to invest in your services.

Construct around story matters
- How to really emphatize with your clients & what that really means

- How does the hero's journey works. How do you really retell someone's story.
Show them they can tell a new story

- Finally, What's the journey that people need to go through online.
How do you map them out so that they can really get that future what they want.