Tuesday, December 25, 2018
Friday, December 21, 2018
十件值得你在新的一年去做的事
做一件害怕的事
开部落格写东西
加强外语能力－训练大脑，神经联结，思绪会快，反应也快
读完人类大历史
随时记录你的想法
研究一位成功人士 － 找到自己可以进步的地方，原则，心法，体会，写成笔记，这样的过程可以达到什么
每周维持运动习惯
制作个人资产负债表
赞美比自己成功的人
跟父母说我爱你
开部落格写东西
加强外语能力－训练大脑，神经联结，思绪会快，反应也快
读完人类大历史
随时记录你的想法
研究一位成功人士 － 找到自己可以进步的地方，原则，心法，体会，写成笔记，这样的过程可以达到什么
每周维持运动习惯
制作个人资产负债表
赞美比自己成功的人
跟父母说我爱你
Sunday, December 16, 2018
Thursday, December 13, 2018
Cinematic Lenses
Cinematic Lenses
Some are street lens
Some are wedding lens
28mm street lens
35mm len wide angle lens
- Great to capture couple and everyone celebrating behind them
- capture reception, bridal party entrance, couple walking in, great footage of everyone in the background cheering them on
- first dance and parent dances having the crowd smiling and crying in the background
50mm
- Draw more focus on the couple
- Goofing off
- working in tide spaces, small hotel rooms
- capture great details - table tops, the cake, toasts, seating cards, everything in between.
85mm
- Great at capturing wedding footage
- portrait len
- great low-light capabilities
- It's easier to work at a distance and still get a nice clean image during dark wedding receptions
- blur out the background and give you a really nice image of just the couple.
Cons - weight
RM1999
70-200mm (Image Stabilization)
- Only good for ceremony, big wedding
-
150mm macro for ring shoot
https://www.premiumbeat.com/blog/best-lenses-for-wedding-videography/
Transition/Effect
https://www.premiumbeat.com/blog/free-video-editor-toolkit/
Sunday, December 09, 2018
Tuesday, December 04, 2018
Wednesday, November 07, 2018
品牌/怀才不遇
如何成立自己的品牌
如何行销，不靠大量侵入和置入广告（创意引起别人的注意，后面的爆炸力会很强）费用
策略
公关公司帮助包装，行销到全世界。
很多人想要老板的收入，但是都拒绝走老板走过的路，严重的定位不清楚
人生成功定位的公式=自我了解与观察能力 + 角色职务扮演的称职度
你觉得自己怀才不遇吗？真正要在职场成功，才华不是最重要，你的个性非常重要。
十二征兆
人际职场聚焦学
如何行销，不靠大量侵入和置入广告（创意引起别人的注意，后面的爆炸力会很强）费用
策略
- 出现重要活动如开办新的分店，剪彩，新闻记者都来采访报导
- 每月头日捐，公告给社区，任何慈善团体，你都有计划和排定，来跟我申请赞助，每个月一天的费用，我们都跟社区的慈善做结合
- 参与赞助重要活动。很多东西不一定要有管道, 你可以通过创意，idea 了解怎么样去吸引新闻来报导你，怎么样吸引人来跟你互动
- 了解顾客的动态，在对的时间/黄金时间发放
- 当顾客有了期待，越神秘越好
- 当你将一小部分的重要资讯放话出去，引起很多人的讨论，大大地帮公司造势跟宣传
- 珍贵的票发给对店商有力的东西，让他们决定如何搭配自己的促销，反正你就是负责把这东西送出去。媒体自动的来访问
- 每周一问题，把它变成论坛。或者让他们对我们的服务讲几句话。
- 所有做的事都有非常大的效果，如告诉大家在凌晨开卖。
很多时候，不是一定要花钱，才能够把你的事业做到最好。多用点脑筋也都能行销的非常好。
公关公司帮助包装，行销到全世界。
很多人想要老板的收入，但是都拒绝走老板走过的路，严重的定位不清楚
人生成功定位的公式=自我了解与观察能力 + 角色职务扮演的称职度
你觉得自己怀才不遇吗？真正要在职场成功，才华不是最重要，你的个性非常重要。
十二征兆
- 长时间容许自己做薪资不高的工作 - 对底薪有高度的容忍力，知足，习惯领很少，才华在高不会有钱的
- 老是要别人懂他，却不愿主动了解别人。为什么我这么努力，你们这么懒。不愿意跨出去，懂任何周围的人，懂别人才是人上人
- 打心眼里排诉钱多，觉得钱多很俗气
- 不愿自我行销，不削毛逐自荐。口舌不厚在现代，人家把你看扁了。当你跟人讲话的时候，“请”多充满信心，好吗？如果你对自己的品质，你的工作态度，对你自己都非常有自信，哪有什么不能跟人家讲的？因为有时候你不讲，人家根本不会注意你的。觉得自己优秀，不妨勇敢告诉别人。来用我吧！不断的让自己曝光，不断地告诉别人，我会什么，我喜欢什么，我非常优秀的在那里，自然就有人会跟你合作
- 老是在做有价值，没产值的事情；工作量大，但都是在讲人性的光辉面，但是跟钱没有很大的关系。帮朋友聊天，替朋友说心事等，好忙但是没跟赚钱有关
- 不了解自己的竞争优势。明明人家觉得他是做业务，他自认不是；了解自己适合做什么。不要做一个会让你自己自我价值越来越down的地方。找寻出你真正的优势跟价值。
- 老是在自我破坏，而不自觉。老是在职场任由他的情绪抒发，但是他从不忌口。骂人可以骂很久，赞许人就只有一下。想要情绪抒发，找个折衷点，想要骂人，就找个圈外人骂。只要对你的职业有关系，你一句负面批评都不可以讲。讲者无心，听者无意，出卖你也不知道。
- 什么都想做，但什么都做不好。资讯很多，看一个想一个，什么都想要，样样通，样样松。没有办法建立起他在职场的个人品牌。太杂时候，朋友绝对不会把他当作心目中第一品牌，只当成投机分子。滚石不生苔，职业不聚财；要有焦点，不可以什么都想赚，这种耕耘人生，绝对没有比专注的把一样东西，赚得更多。
人际职场聚焦学
Tuesday, November 06, 2018
Sunday, November 04, 2018
Saturday, November 03, 2018
放下他，找回真我
我每次尝试去和你沟通，每一次给自己机会去表现自己。直到昨天是我给自己最后一次的机会，我决定放下。
我们确实不适合，价值观不同，沟通不良，确实无法再勉强走下去。之前大家有真爱，挣扎了一段时间考验，我想是时候放下了。也许心很痛，但是，是时候懂得放下，重新培养另一段新感情。
感谢你一直以来都愿意配合我。爱情没有对与错。只是大家不在同一个方向。
对不起，我是用我的直觉去判断一件事。我的直觉说我们不再可能成为伴侣，只能成为朋友。对不起，我没办法抓住你的心里世界。对不起，我累了。
感谢你让我看见我的缺点，我会好好的照顾我自己，我会锻炼身体，我会养成整洁的习惯，我会多点和家人朋友交流，我会不断地学习，让自己的事业有成，不再健忘，胡思乱想，为将来努力，计划，行动。我会变得更好。
感谢你给与我的好，关心，感谢你的付出。是时候找回真正自己想要的。
找对的人，生活才能长久，幸福美满，愿意握着对方的手走过一切难关，面对现实生活柴米油盐酱醋茶。
我们确实不适合，价值观不同，沟通不良，确实无法再勉强走下去。之前大家有真爱，挣扎了一段时间考验，我想是时候放下了。也许心很痛，但是，是时候懂得放下，重新培养另一段新感情。
- 我觉得你和我的想法不一，比如正在谈着epf的事情,我不过是在给他知道我的观点，但是他一直强调他的立场，好像我不同意他的看法。
- 当我向他问了几次，想要确定一下，他就是不想重复回答，却自己去叫东西吃了。反问我要吃什么，我那时也开始有点气，我说我自己叫。
- 帮我指路的时候常常会好像不太愿意指路，跟他谈天，他会叫我注意马路，注意这个，那个。我就问他，我驾车技术是不是不好，让他紧张。他说不会。
- 我说我想看戏，他说好。我跟他说我很久没看戏了，他的反应是，原来如此。他的回答给我的感觉是，做么要为了她而去看一场戏。给你暖衣，你确拒绝,你说不冷，把它摆在中间不用。但是，那天你说你人不是很舒服，喉咙疼吗？
- 问她别人知不知道她买屋子，她说这不是秘密，别人都知道。换着我之前我是不会先问他，因为有一次朋友问我他会在我家里住一天，是不是睡在同一间房，我告诉那位朋友去问他，他的反应是很大的。请问，难道朋友已经有个答案吗？就算我说是另一间房，他们会相信？我不知道什么叫秘密，什么不叫秘密。
- 当我问你时候，你的身体的语言，是有距离的，双手交叉，保护自己，对话时靠去后面。当
时就好像在吉隆坡机场的动作。是不是我口臭？？ - 看戏也一样，明明冷，却拒绝了我的暖衣，放在一旁都不打算拿过去盖。
当我想给你温暖，你却拒绝我的用心。 - 当我说很感谢她来机场看我，她说难得(朋友)来到吉隆坡。现在他给我的语气和之前在吉隆坡遇到时不一样。
- 当我说我一个人清洁方面有点辛苦，他说你可以不用一直清洁。另一个含义就是我不需要为了他而打扫，做自己。
感谢你一直以来都愿意配合我。爱情没有对与错。只是大家不在同一个方向。
对不起，我是用我的直觉去判断一件事。我的直觉说我们不再可能成为伴侣，只能成为朋友。对不起，我没办法抓住你的心里世界。对不起，我累了。
感谢你让我看见我的缺点，我会好好的照顾我自己，我会锻炼身体，我会养成整洁的习惯，我会多点和家人朋友交流，我会不断地学习，让自己的事业有成，不再健忘，胡思乱想，为将来努力，计划，行动。我会变得更好。
感谢你给与我的好，关心，感谢你的付出。是时候找回真正自己想要的。
找对的人，生活才能长久，幸福美满，愿意握着对方的手走过一切难关，面对现实生活柴米油盐酱醋茶。
Thursday, November 01, 2018
Displate - Selling Art Online
https://www.facebook.com/displate/?__tn__=kC-R&eid=ARD1xS6FK1GNB5QtncUfm30QoYuj-Wc2NNlAnCX3dYtJIger2zpXALwFlFh5ugtlM4uFVLu-E4x8NObD84FcH8zILsYyTTyA59rVQqs&hc_ref=ARSVuVzwLvDNUS-kIRuR490M_WRjZhhAW5Z1WCIn47ftU5su1pOfaKoDRbpGWz5qtFc&fref=nf&__xts__[0]=68.ARChaPN0hMvROh6KIFRSpM3NHkV0ztC5OKHCND4rl8ULEapTnJtiDKMTzzD3Vja131hAxh4sabgi_Dota_75-bEskOpGtuijQ8NYEF00itVFCezbOe0_RE5hYVe3yGzoPft_-DrGNfWo3aelDHZgUJujUgr0sh-tQvZp27G4_In3vu6N8v5sXv2Hjx3XwPnyD1QWwtW7nLXMFohokA
Monday, October 29, 2018
Thursday, October 18, 2018
Thursday, October 04, 2018
Flash Sync
https://photography.tutsplus.com/tutorials/getting-to-know-your-flash--photo-6018
https://www.youtube.com/watch?v=NngJDLEfPz4
https://www.youtube.com/watch?v=MUwfwFYl2MY&t=389s
https://www.youtube.com/watch?v=ZR4uktQmH_4
https://www.youtube.com/watch?v=pU9fb4U9jhc&t=184s (Best Trigger)
https://www.youtube.com/watch?v=Rs6WzeAzRE4
https://www.youtube.com/watch?v=CJw0ibXv8JM
https://www.youtube.com/watch?v=is9JlOQCQ8U
https://www.youtube.com/watch?v=82joQBnu_Hc&t=16s
https://www.youtube.com/watch?v=sWPzGFruCJE
https://www.youtube.com/watch?v=HuCUihZnG1I
https://www.youtube.com/watch?v=G7PczMj7oaE
https://www.youtube.com/watch?v=8SPW3T1_pUM
https://www.youtube.com/watch?v=NngJDLEfPz4
https://www.youtube.com/watch?v=MUwfwFYl2MY&t=389s
https://www.youtube.com/watch?v=ZR4uktQmH_4
https://www.youtube.com/watch?v=pU9fb4U9jhc&t=184s (Best Trigger)
https://www.youtube.com/watch?v=Rs6WzeAzRE4
https://www.youtube.com/watch?v=CJw0ibXv8JM
https://www.youtube.com/watch?v=is9JlOQCQ8U
https://www.youtube.com/watch?v=82joQBnu_Hc&t=16s
https://www.youtube.com/watch?v=sWPzGFruCJE
https://www.youtube.com/watch?v=HuCUihZnG1I
https://www.youtube.com/watch?v=G7PczMj7oaE
https://www.youtube.com/watch?v=8SPW3T1_pUM
Sunday, September 30, 2018
Wednesday, September 26, 2018
The important of marketing
Financial Success Depends on Marketing Ability
Needs, wants and demand
Marketing Strategies (4 Ps)
Search for high demand products, then business functions matter.
Monitor customers and competitors
Marketing is identifying and meeting human and social needs. It is an organisation function and a set of processes for creating, communicating and delivering value (quality, service and price) to customer.
Marketing management - choosing target market , getting, keeping and growing customers through creating, delivering, and communicating superior customer value.
Target Market, Positioning and Segmentation
To reach a target market, 3 kind of marketing channel
Communication Channel, Distribution Channel and Service Channel
Supply Chain is a longer channel stretching from raw materials to component to final products that are carried to final buyers; represents a value delivery system
Profit through customer satisfaction
Needs, wants and demand
Marketing Strategies (4 Ps)
Search for high demand products, then business functions matter.
Monitor customers and competitors
Marketing is identifying and meeting human and social needs. It is an organisation function and a set of processes for creating, communicating and delivering value (quality, service and price) to customer.
Marketing management - choosing target market , getting, keeping and growing customers through creating, delivering, and communicating superior customer value.
Target Market, Positioning and Segmentation
To reach a target market, 3 kind of marketing channel
Communication Channel, Distribution Channel and Service Channel
Supply Chain is a longer channel stretching from raw materials to component to final products that are carried to final buyers; represents a value delivery system
Profit through customer satisfaction
Why stalking, cyberbullying and doxxing are so harmful and what makes people do it
https://www.thestar.com.my/tech/tech-news/2018/09/26/why-stalking-cyberbullying-and-doxxing-are-so-harmful-and-what-makes-people-do-it/
All Stores Failed but one succeed
https://www.oberlo.com/blog/six-online-stores-failed-one-didnt?utm_medium=email&utm_source=mailchimp&utm_campaign=plain-text&utm_content=25Sep18-six-online-stores-failed
You should not have jumped ship from that 9 to 5 just yet.
Online Business / The odds (the likelihood of something happening)
When fidget spinners were all the rage
I was so crazy for trying that. But it sure was one helluva a ride.
You will never regret trying but you will always regret holding yourself back. So take risks. But most importantly, have fun building.
Passive income
Attitude
Won't give up
You have got heart
Hard work to go into this
Hustle and obsessed with business- pressure someone into doing something; unable to stop thinking about something
Build a lot of businesses over the next few years
Some will fail, others will flourish; biggest wins and upsetting loss.
Don't be afraid to fail, and don't be ashamed of your setbacks.
Entrepreneurship is a patience game and is hard.
Do not pull all your expectations in your first store
Keep on buidling - Keep building upon your experience
Find online resources that are completely free but resourcefull e.g. Shopify, Youtube - they might a bit work to organize only.
Build one and the only one store first and focus; focus on getting that product in front of even more people.
Things you should do
1. Adding products to your website
2. Create facebook ads and post on social media
3. Get obsessed with building your store's blog to keep your acquisition costs low,
Keep posting pictures on social media several times a day,
and experiment with ads/emails/products.
4. Do marketing - get your product out to the right people
e.g. More practice, put some content on that blog of yours, try retargeting your blog traffic
try to send your email out to your list,
reach out to some influencers or fan pages and pay for a shout-out; get some influencers to take photos you can use in exchange for a free products.
Keep experimenting with ads; keep testing different ad sets with Facebook ads
5. Once Break even keep working with them. A
6. charge 3-5x multiple of your product cost
7. Lower marketing costs - SEO an affordable, long-term strategies instead of short-term wins like advertising and influencer marketing especially in steady niche. Once you have built up some cash flow, reinvest that money back
8. Don't choose narrow niche that resulted in so few sales; strategy is to choose a niche so big that it had trending products within it.
9. When choosing a nice, choose something with high search volume. e.g. yoga 1.83 million monthly searches. Keep an eye on other best-seller products
>100,000 or millions of searches a month
10. Find product that cannot buy them anywhere. It's an impulse buy product. It's not mainstream enough that someone could just buy it locally.
11. Searching through your feed and find out some products that catching your eyes. The product is different than anything you have seen. It's something you've never realised you would ever want or need. But as soon as you see it, you know you need to have it.
12. Keep executing, marketing, and getting your products in front of customers to ever get to that level.
13. Start with one Channel and Expand
Focus on one to start.
If you want higher engagement and click through rate, try instagram.
If you want to run ads on an impulse buy product, master Facebook
Marketing search based products, play the long game and optimize your website and write a ton of blog content for your niche.
14. Pick a channel and study your competitor's strategies (4 P's) on that channel meticuluosly, post often, and get better over time.
15. Content Marketing can be a powerhouse at driving traffic for a website.
Long term strategy - build out your blog and write content around certain keywords several times a week.
"25 Inspiring Yoga Quotes from Influencers" - reach out to social media followers and those who mention this in their posts.
Before you reach out to them, set up a Facebook pixel on your website, then create a Facebook retargeting ad for $5.
16. Optimise your product page; Optimise our store for conversions
- with countdown timers
- Spin a sale
17. Email Customer after the sale
Email Campaign - Email people who have already bought from us once.
18. Making your first hire
Hire freelancers, act like a mentor and lead by example.
i) Posting on social media
ii) Processing orders for our store
19. Order products from Different Suppliers
Remember to order product samples
once you start making 6 figures, you are going to wish you had put more care into your store's branding and reputation.
e.g. minimize negative feedback and returns by ordering a sample of each product
Ask yourself these questions:
Does the product look like the picture?
Would I feel guilty selling this product?
Does this product work?
Will this product's clothing size fit my target audience?
Take your own product photos to better optimise your product pages
Find your product through watching american idol or maybe other entertainment, see what are they wearing and are they influencers?
Build your own brand store once it becomes one of the successful ecommerce place
Lazada Shaping the consumer purchasing behavior, become number 1 destination for consumers to search and check out whenever your want to buy something...
You can only win by selling unique product and targeting niche market
Online cusomers behavior when they shop online
You should not have jumped ship from that 9 to 5 just yet.
Online Business / The odds (the likelihood of something happening)
When fidget spinners were all the rage
I was so crazy for trying that. But it sure was one helluva a ride.
You will never regret trying but you will always regret holding yourself back. So take risks. But most importantly, have fun building.
Passive income
Attitude
Won't give up
You have got heart
Hard work to go into this
Hustle and obsessed with business- pressure someone into doing something; unable to stop thinking about something
Build a lot of businesses over the next few years
Some will fail, others will flourish; biggest wins and upsetting loss.
Don't be afraid to fail, and don't be ashamed of your setbacks.
Entrepreneurship is a patience game and is hard.
Do not pull all your expectations in your first store
Keep on buidling - Keep building upon your experience
Find online resources that are completely free but resourcefull e.g. Shopify, Youtube - they might a bit work to organize only.
Build one and the only one store first and focus; focus on getting that product in front of even more people.
Things you should do
1. Adding products to your website
2. Create facebook ads and post on social media
3. Get obsessed with building your store's blog to keep your acquisition costs low,
Keep posting pictures on social media several times a day,
and experiment with ads/emails/products.
4. Do marketing - get your product out to the right people
e.g. More practice, put some content on that blog of yours, try retargeting your blog traffic
try to send your email out to your list,
reach out to some influencers or fan pages and pay for a shout-out; get some influencers to take photos you can use in exchange for a free products.
Keep experimenting with ads; keep testing different ad sets with Facebook ads
5. Once Break even keep working with them. A
6. charge 3-5x multiple of your product cost
7. Lower marketing costs - SEO an affordable, long-term strategies instead of short-term wins like advertising and influencer marketing especially in steady niche. Once you have built up some cash flow, reinvest that money back
8. Don't choose narrow niche that resulted in so few sales; strategy is to choose a niche so big that it had trending products within it.
9. When choosing a nice, choose something with high search volume. e.g. yoga 1.83 million monthly searches. Keep an eye on other best-seller products
>100,000 or millions of searches a month
10. Find product that cannot buy them anywhere. It's an impulse buy product. It's not mainstream enough that someone could just buy it locally.
11. Searching through your feed and find out some products that catching your eyes. The product is different than anything you have seen. It's something you've never realised you would ever want or need. But as soon as you see it, you know you need to have it.
12. Keep executing, marketing, and getting your products in front of customers to ever get to that level.
13. Start with one Channel and Expand
Focus on one to start.
If you want higher engagement and click through rate, try instagram.
If you want to run ads on an impulse buy product, master Facebook
Marketing search based products, play the long game and optimize your website and write a ton of blog content for your niche.
14. Pick a channel and study your competitor's strategies (4 P's) on that channel meticuluosly, post often, and get better over time.
15. Content Marketing can be a powerhouse at driving traffic for a website.
Long term strategy - build out your blog and write content around certain keywords several times a week.
"25 Inspiring Yoga Quotes from Influencers" - reach out to social media followers and those who mention this in their posts.
Before you reach out to them, set up a Facebook pixel on your website, then create a Facebook retargeting ad for $5.
16. Optimise your product page; Optimise our store for conversions
- with countdown timers
- Spin a sale
17. Email Customer after the sale
Email Campaign - Email people who have already bought from us once.
18. Making your first hire
Hire freelancers, act like a mentor and lead by example.
i) Posting on social media
ii) Processing orders for our store
19. Order products from Different Suppliers
Remember to order product samples
once you start making 6 figures, you are going to wish you had put more care into your store's branding and reputation.
e.g. minimize negative feedback and returns by ordering a sample of each product
Ask yourself these questions:
Does the product look like the picture?
Would I feel guilty selling this product?
Does this product work?
Will this product's clothing size fit my target audience?
Take your own product photos to better optimise your product pages
Find your product through watching american idol or maybe other entertainment, see what are they wearing and are they influencers?
Build your own brand store once it becomes one of the successful ecommerce place
Lazada Shaping the consumer purchasing behavior, become number 1 destination for consumers to search and check out whenever your want to buy something...
You can only win by selling unique product and targeting niche market
Online cusomers behavior when they shop online
Tuesday, September 25, 2018
Shopee
Shopee
Echieve a new milestone with the highest-ever single day sales performance with over # orders recorded; amounting to # times more than an average day.
Shoppee 9.9 Super Shopping Day, its biggest annual regional shopping event of the year on September.
Support of loyal users, brands and partners.
Campaign 1
Shopee 12 Days of Extraveganza event Dec 1 to 12
Promotion/Big Discount of up to 90% off
Campaign 2
Shopee Spree Carnival - Dec 3&4 (2 days)
Sellers will sell their wares
When you are difficult to bid during their 12 Days of extraveganza event for certain products, we are selling here.
Coincides with Star Media Group's anniversary and to have a joint celebration and mark the good start to a long-term relationship
Making a comeback on the Shoppee platform was the Shopee Shake, whereby users could shake their phones to make it rain Shopee coins.
Increase its number of users and encourage them to shop online more by enhancing consumer experience with a wide assortment of products and fast delivery services.
2018 - Shopee over 400,000 sellers and 500 official brands
Marketplace vs dropshipping
Pikom - #MyCyberSale2018 - Sep 3 to 4 (Held between National Day and Malaysia Day)
the time to grab fantastic travel deals, your favourite tech gadgets, and shop for festive holiday gifts and year-end parties
Read more at https://www.thestar.com.my/metro/metro-news/2018/09/03/bargains-galore-for-eshoppers-fiveday-online-sale-beginning-today-offers-special-deals-on-products-b/#FBiLJ7dio0iOmkH8.99
Objective: to adopt an omnichannel approach for their business instead to reduce dependency on social media private message sales
2/3 of Malaysian Internet users are online shoppers
aligned with a most fundamental objective of the National Strategic eCommerce Roadmap, which is to accelerate adoption of e-commerce (in Malaysia).
According to the Statistics Department, e-commerce is expected to grow from 10.6% in 2016 to 20.8% by 2020.
With one of the highest Internet penetrations in South-East Asia at 85.7% and mobile penetration at almost 140%, Malaysia has become one of the fastest growing emerging e-commerce emerging markets in the region.
More than 600 merchants are expected to ship orders to China, United Arab Emirates, United States and other countries in Europe and South-East Asia.
62% of the event this year is funded by the private sector compared with 40% last year
Lazada was the largest e-commerce operator in Malaysia, Vietnam, Thailand and the Philippines, based on average monthly web visits. In Singapore, Qoo10 topped the list, followed by Lazada and Shopee.
How to look fabulous during Raya
https://www.thestar.com.my/metro/metro-news/2018/06/08/how-to-look-fabulous-during-raya/
Shopee also conducted a pre-Raya survey from April 2 to 9 to gain a better insight of Malaysians’ shopping habits leading up to the Raya period. Up to 140,000 respondents from all over Malaysia took part in the survey.
Read more at https://www.thestar.com.my/business/business-news/2018/05/03/shopee-cahaya-raya-campaign-offers-rm1p5m-prizes/#W4DebsYskMpGDIOV.99
According to the results of the survey:
* 85% of the respondents are below the age of 35, proving that the adopters of e-commerce are generally young;
* The highest number of respondents are recorded from Selangor, making up more than 20% of the total number of respondents;
* East Malaysians comprise 20% of the respondents as they find online shopping more convenient and gives them access to a wider assortment of products;
* 80% of respondents start making preparations for Raya from a month before Ramadan;
* Around 90% of respondents regularly shop online, at least once a month;
* 95% of respondents cited price and promotions as the main reason that they prefer to shop online;
* Additional pull factors that draw users to shop online include convenience, product variations and other incentives such as free shipping and zero commissions as well as platforms that offer secure payment methods - all of which are available on Shopee;
* Interestingly, the top five categories purchased by female respondents during this pre-Raya period include men’s clothing (which ranks the highest, even above women’s clothing and women’s bags & purses), and men’s shoes;
* On the other hand, top five categories purchased by male respondents are men’s clothing, accessories, men’s shoes, men’s bags & wallets and Muslim fashion;
* More than 40% of respondents spend more than RM200 per person buying products in preparation for Hari Raya.
Read more at https://www.thestar.com.my/business/business-news/2018/05/03/shopee-cahaya-raya-campaign-offers-rm1p5m-prizes/#W4DebsYskMpGDIOV.99
USB drives and Powerbanks are in the top five bestselling items, there are also a number of home products that sell really well on the site.
Read more at https://www.thestar.com.my/tech/tech-news/2016/03/09/lazada-reveals-the-top-5-bestselling-products/#8Z8evAF1DTQuV7fR.99
food containers and also the Shake N Take blender, a small blender that allows you to make a single serving of fruit or vegetable smoothies in a container that also doubles as a drink tumbler.
Read more at https://www.thestar.com.my/tech/tech-news/2016/03/09/lazada-reveals-the-top-5-bestselling-products/#8Z8evAF1DTQuV7fR.99
Study Supply Chain and Customer Behaviour
Cost effectiveness and time delivery
Echieve a new milestone with the highest-ever single day sales performance with over # orders recorded; amounting to # times more than an average day.
Shoppee 9.9 Super Shopping Day, its biggest annual regional shopping event of the year on September.
Support of loyal users, brands and partners.
Campaign 1
Shopee 12 Days of Extraveganza event Dec 1 to 12
Promotion/Big Discount of up to 90% off
Campaign 2
Shopee Spree Carnival - Dec 3&4 (2 days)
Sellers will sell their wares
When you are difficult to bid during their 12 Days of extraveganza event for certain products, we are selling here.
Coincides with Star Media Group's anniversary and to have a joint celebration and mark the good start to a long-term relationship
Making a comeback on the Shoppee platform was the Shopee Shake, whereby users could shake their phones to make it rain Shopee coins.
Increase its number of users and encourage them to shop online more by enhancing consumer experience with a wide assortment of products and fast delivery services.
2018 - Shopee over 400,000 sellers and 500 official brands
Marketplace vs dropshipping
Pikom - #MyCyberSale2018 - Sep 3 to 4 (Held between National Day and Malaysia Day)
the time to grab fantastic travel deals, your favourite tech gadgets, and shop for festive holiday gifts and year-end parties
Read more at https://www.thestar.com.my/metro/metro-news/2018/09/03/bargains-galore-for-eshoppers-fiveday-online-sale-beginning-today-offers-special-deals-on-products-b/#FBiLJ7dio0iOmkH8.99
Objective: to adopt an omnichannel approach for their business instead to reduce dependency on social media private message sales
2/3 of Malaysian Internet users are online shoppers
aligned with a most fundamental objective of the National Strategic eCommerce Roadmap, which is to accelerate adoption of e-commerce (in Malaysia).
According to the Statistics Department, e-commerce is expected to grow from 10.6% in 2016 to 20.8% by 2020.
With one of the highest Internet penetrations in South-East Asia at 85.7% and mobile penetration at almost 140%, Malaysia has become one of the fastest growing emerging e-commerce emerging markets in the region.
More than 600 merchants are expected to ship orders to China, United Arab Emirates, United States and other countries in Europe and South-East Asia.
62% of the event this year is funded by the private sector compared with 40% last year
Lazada was the largest e-commerce operator in Malaysia, Vietnam, Thailand and the Philippines, based on average monthly web visits. In Singapore, Qoo10 topped the list, followed by Lazada and Shopee.
How to look fabulous during Raya
https://www.thestar.com.my/metro/metro-news/2018/06/08/how-to-look-fabulous-during-raya/
Shopee also conducted a pre-Raya survey from April 2 to 9 to gain a better insight of Malaysians’ shopping habits leading up to the Raya period. Up to 140,000 respondents from all over Malaysia took part in the survey.
Read more at https://www.thestar.com.my/business/business-news/2018/05/03/shopee-cahaya-raya-campaign-offers-rm1p5m-prizes/#W4DebsYskMpGDIOV.99
According to the results of the survey:
* 85% of the respondents are below the age of 35, proving that the adopters of e-commerce are generally young;
* The highest number of respondents are recorded from Selangor, making up more than 20% of the total number of respondents;
* East Malaysians comprise 20% of the respondents as they find online shopping more convenient and gives them access to a wider assortment of products;
* 80% of respondents start making preparations for Raya from a month before Ramadan;
* Around 90% of respondents regularly shop online, at least once a month;
* 95% of respondents cited price and promotions as the main reason that they prefer to shop online;
* Additional pull factors that draw users to shop online include convenience, product variations and other incentives such as free shipping and zero commissions as well as platforms that offer secure payment methods - all of which are available on Shopee;
* Interestingly, the top five categories purchased by female respondents during this pre-Raya period include men’s clothing (which ranks the highest, even above women’s clothing and women’s bags & purses), and men’s shoes;
* On the other hand, top five categories purchased by male respondents are men’s clothing, accessories, men’s shoes, men’s bags & wallets and Muslim fashion;
* More than 40% of respondents spend more than RM200 per person buying products in preparation for Hari Raya.
Read more at https://www.thestar.com.my/business/business-news/2018/05/03/shopee-cahaya-raya-campaign-offers-rm1p5m-prizes/#W4DebsYskMpGDIOV.99
USB drives and Powerbanks are in the top five bestselling items, there are also a number of home products that sell really well on the site.
Read more at https://www.thestar.com.my/tech/tech-news/2016/03/09/lazada-reveals-the-top-5-bestselling-products/#8Z8evAF1DTQuV7fR.99
food containers and also the Shake N Take blender, a small blender that allows you to make a single serving of fruit or vegetable smoothies in a container that also doubles as a drink tumbler.
Read more at https://www.thestar.com.my/tech/tech-news/2016/03/09/lazada-reveals-the-top-5-bestselling-products/#8Z8evAF1DTQuV7fR.99
Study Supply Chain and Customer Behaviour
Cost effectiveness and time delivery
SME - Logistic (Case)
https://www.thestar.com.my/business/smebiz/2018/09/24/konesi-looks-to-lift-myanmars-logistic-sector/
https://konesifreight.com/#feature
https://konesifreight.com/#feature
Monday, September 24, 2018
由穷到富，赚钱法
反正闲着也是在浪费时间，乱想一通，不如做些有意义的事情，千古流芳。
1. 不是赚到钱才成为有钱人，而是要先成为“有钱人”，才会赚到钱；有钱人的思维
2. 成功没有捷径；努力是光，成功是影
3. 赢在转折点，多数人并非败在金钱起跑线上，而是败在人脉、资源、平台、环境等差异。学习富贵者、掌权者、德高望重者的思维方式。天下没有免费的午餐，必须付出时间、精力、情感、甚至金钱，才是改变格局的第一步。
4. 人在低谷时，需要豁达，人在得意时，需要收敛。人在低潮时，尽量多做事少说话。你的精力分配，决定了你的层次。
5. 一个人的成功使大多数人意愿的结果。想清楚自己可以让多少人从你的成功中受益，便会有多少人帮助你成功。
6. 不要吝啬，珍惜自己的时间，也等同于珍惜别人的时间；视野的狭窄导致胸襟的狭窄，还容易造成冲突和矛盾。只有积极的学习，才会有与之匹配的财富。
7. 累积越快越好，尽量把手上的事情办好。快，狠，准，从0到100很慢，但从100到n个100却很快，是时候裂变和倍增的力量开始威力无比。浮躁是一个人最大的敌人，管好自己，实事求是（按照事物的实际情况办）地去做，终会解决一切问题。
8. 我知道－试图”证明自己是对的.” 为的是“合理化＂自己的失败和贫穷，不愿意改变，一直期待获得意外的礼遇。有钱人会持续学习升级，穷人则认为他们早已知道一切。
9. 成功六步骤
扩大格局，定下5年规划具体目标 -
健康 (Health)，心灵和精神 (Spirit & Mind) ；
修养知识 (Development & Knowledge)；
个人家庭 (Personal & Family)；
经济，物质，金钱 (Financial, Material, Money)；
社会工作 (Social & Career)
运用逆推思维，规划好各个阶段必须达成的具体目标；
将为达成各个阶段的目标，所要掌握的知识、技能、条件、全部列出来，然后设定一个时间完成。将第三步中各个阶段已掌握的知识和技能，浓缩为几个基本动作，反复练习
每天列出为达成近期目标必须完成的事情，然后尽力完成
随时检讨 (Review) - 检查 (Examination) 并认识自己的缺点或错误、反思 (Rethink) -从过去吸取经验教训、总结(Summary)、改进 (Improvement)
近期补充能量，包括充足睡眠、早睡早起，多运动以及看书
10. 行动 - 千里之行始于足下，改变将来从现在开始，改变现在，未来就跟着改变。
向逆境学习，五大守则壮大自己
胆识 - 不惧怕刁难，面不改色，直言不讳 - speak frankly and bluntly，面对困难又没有突破的勇气。一直保守，将墨守成规，永远做不出大事，不会有很大的变革、突破性的进展；如果没有胆识，面对上司的权威，自然无法与之抗衡。唯有员工有胆识、不畏惧，才可能与上司对话，才可能説服上司做更好的选择。有胆识的同时也要拿捏。
灵活机智,化险为夷；应变强 - 所谓的“朴实”，灵活机敏的员工，比较受主管欢迎。因为脑子有创意、不僵化，知道举一反三，通晓如何处理突发问题；这些“应变”能力，很多时候，比原本的专业还重要。
专业能力 - 不但维持自己的价值，专业能力还需要与时俱进，不备受淘汰
暗箭难防，细心求证 - 随时保持高度怀疑与警惕，是很重要的态度。对面对自己的权益受影响的事件仍应该努力争取，不轻言退让。
心得：站稳立场，据理力争。一般主管会多一事少一事，遇到事情的时候，可能会用看似合理的说词。如果我们轻易接受安抚，那么久而久之，主管也不会把我们的想法放在心上；如此，想要公司更多的报酬、资源或权力，无异是缘木求鱼。唯有当硬则硬，据理力争，却又理直气和，平心和气。和但意志坚定地跟主管沟通，才有可能要到自己想要的答案。
从中领悟一般上为什么在公司里会有那么多小人，通常是因为利益冲突，或者对方对工作不热忱，使周遭的人受影响。
关注现在政府的去向，着重于小型企业发展，Fourth Industrial Revolution 4.0, 未来趋势，朝向网络发展，势在必行！！！！
问题也许是怎样实行？
有质量的决定是来自于资讯
1. 不是赚到钱才成为有钱人，而是要先成为“有钱人”，才会赚到钱；有钱人的思维
2. 成功没有捷径；努力是光，成功是影
3. 赢在转折点，多数人并非败在金钱起跑线上，而是败在人脉、资源、平台、环境等差异。学习富贵者、掌权者、德高望重者的思维方式。天下没有免费的午餐，必须付出时间、精力、情感、甚至金钱，才是改变格局的第一步。
4. 人在低谷时，需要豁达，人在得意时，需要收敛。人在低潮时，尽量多做事少说话。你的精力分配，决定了你的层次。
5. 一个人的成功使大多数人意愿的结果。想清楚自己可以让多少人从你的成功中受益，便会有多少人帮助你成功。
6. 不要吝啬，珍惜自己的时间，也等同于珍惜别人的时间；视野的狭窄导致胸襟的狭窄，还容易造成冲突和矛盾。只有积极的学习，才会有与之匹配的财富。
7. 累积越快越好，尽量把手上的事情办好。快，狠，准，从0到100很慢，但从100到n个100却很快，是时候裂变和倍增的力量开始威力无比。浮躁是一个人最大的敌人，管好自己，实事求是（按照事物的实际情况办）地去做，终会解决一切问题。
8. 我知道－试图”证明自己是对的.” 为的是“合理化＂自己的失败和贫穷，不愿意改变，一直期待获得意外的礼遇。有钱人会持续学习升级，穷人则认为他们早已知道一切。
9. 成功六步骤
扩大格局，定下5年规划具体目标 -
健康 (Health)，心灵和精神 (Spirit & Mind) ；
修养知识 (Development & Knowledge)；
个人家庭 (Personal & Family)；
经济，物质，金钱 (Financial, Material, Money)；
社会工作 (Social & Career)
运用逆推思维，规划好各个阶段必须达成的具体目标；
将为达成各个阶段的目标，所要掌握的知识、技能、条件、全部列出来，然后设定一个时间完成。将第三步中各个阶段已掌握的知识和技能，浓缩为几个基本动作，反复练习
每天列出为达成近期目标必须完成的事情，然后尽力完成
随时检讨 (Review) - 检查 (Examination) 并认识自己的缺点或错误、反思 (Rethink) -从过去吸取经验教训、总结(Summary)、改进 (Improvement)
近期补充能量，包括充足睡眠、早睡早起，多运动以及看书
10. 行动 - 千里之行始于足下，改变将来从现在开始，改变现在，未来就跟着改变。
向逆境学习，五大守则壮大自己
胆识 - 不惧怕刁难，面不改色，直言不讳 - speak frankly and bluntly，面对困难又没有突破的勇气。一直保守，将墨守成规，永远做不出大事，不会有很大的变革、突破性的进展；如果没有胆识，面对上司的权威，自然无法与之抗衡。唯有员工有胆识、不畏惧，才可能与上司对话，才可能説服上司做更好的选择。有胆识的同时也要拿捏。
灵活机智,化险为夷；应变强 - 所谓的“朴实”，灵活机敏的员工，比较受主管欢迎。因为脑子有创意、不僵化，知道举一反三，通晓如何处理突发问题；这些“应变”能力，很多时候，比原本的专业还重要。
专业能力 - 不但维持自己的价值，专业能力还需要与时俱进，不备受淘汰
暗箭难防，细心求证 - 随时保持高度怀疑与警惕，是很重要的态度。对面对自己的权益受影响的事件仍应该努力争取，不轻言退让。
心得：站稳立场，据理力争。一般主管会多一事少一事，遇到事情的时候，可能会用看似合理的说词。如果我们轻易接受安抚，那么久而久之，主管也不会把我们的想法放在心上；如此，想要公司更多的报酬、资源或权力，无异是缘木求鱼。唯有当硬则硬，据理力争，却又理直气和，平心和气。和但意志坚定地跟主管沟通，才有可能要到自己想要的答案。
从中领悟一般上为什么在公司里会有那么多小人，通常是因为利益冲突，或者对方对工作不热忱，使周遭的人受影响。
关注现在政府的去向，着重于小型企业发展，Fourth Industrial Revolution 4.0, 未来趋势，朝向网络发展，势在必行！！！！
问题也许是怎样实行？
有质量的决定是来自于资讯
Saturday, September 22, 2018
Plan 2019
Basic Level - Health, Spirit and Mind
Intermediate Level - Development and Knowledge
Result Level - Family, Personal, Financial, Material & Money, Social and Career
1. Earn 10K from ecommerce (RM4138) + photography (RM5862) - Achieve every month RM5200 per month
Need to find unique products that everyone loves to buy
e.g. waterproof, wireless, weight(light), safety - low volume but high profit
2. Healthy relationship with partner
3. Travel trip to Taiwan with mother and sister. Prepare 8K for me and mother.
4. Continue my CeMBA (1 subject & 1 project)
5. Provide Different value of Photography Workshop
6. Create own Youtube - Photoshop, Lightroom, Final Cut Pro X Tutorial & Book Sharing
7. Take part in photo competition 2019. Before September 2019, take street photos/heritage as many as you can. To have your own masterpiece.
8. Learn Digital Marketing within 5 months (Jan - May 2019) before exam. Own Digital Certificate.
9. 70 KG
10. Exercise every 3 times per week
11. Eat mineral food,
12. Learn how to be a better cook
13. Photo shoot pre-wedding portfolio
Update as at 16 Oct 2018
Intermediate Level - Development and Knowledge
Result Level - Family, Personal, Financial, Material & Money, Social and Career
1. Earn 10K from ecommerce (RM4138) + photography (RM5862) - Achieve every month RM5200 per month
Need to find unique products that everyone loves to buy
e.g. waterproof, wireless, weight(light), safety - low volume but high profit
2. Healthy relationship with partner
3. Travel trip to Taiwan with mother and sister. Prepare 8K for me and mother.
4. Continue my CeMBA (1 subject & 1 project)
5. Provide Different value of Photography Workshop
6. Create own Youtube - Photoshop, Lightroom, Final Cut Pro X Tutorial & Book Sharing
7. Take part in photo competition 2019. Before September 2019, take street photos/heritage as many as you can. To have your own masterpiece.
8. Learn Digital Marketing within 5 months (Jan - May 2019) before exam. Own Digital Certificate.
9. 70 KG
10. Exercise every 3 times per week
11. Eat mineral food,
12. Learn how to be a better cook
13. Photo shoot pre-wedding portfolio
Update as at 16 Oct 2018
Site Giant
https://www.sitegiant.my/kafilah-buku/
Find out which that can be sold internationally
4 to 5 years in selling one unique products
Find out which that can be sold internationally
4 to 5 years in selling one unique products
2017 - Lelong has 8000 active sellers
Lelong provides 1.6 million products and services, across various categories
Netpay - a payment system and accept payment using Visa, Mastercard, MyDebit, Samsung Pay, and Visa PayWave and Mastercard PayPass
89.4% of Malaysian prefer to use smarphones to browse internet as compared to desktops and laptops.
Dropshipping, business growth, start to have own stock
use lelong and then other marketplace... and till SiteGiant, can synchronise all together
Become familiar with those shop seller
Dropshipping is to product the products
Shift from dropship to direct import
to retailer
Reviews are important - an assurance, ask those customer for positive reviews
After receiving a lot of customers from all around the world, expand his market to Ebay US via SiteGiant Cross border marketplace sync.
Everyone can sell
2011 - 2014 traditional way to sell products
2014 - use ecommerce shopping cart
2011 - 2018 7 years
Take action upon the trend
Sell in Forum that is related and local one.
When you are not getting any sales, improve your content marketing strategies, to get sales.
Use your house as a place to keep stock
To be different from others, exploring new opportunities. Come out with different content because there's a lot of competition.
Move their headquarters from from Kampar to Penang?? if there is opportunity in the ecommerce business??
So far I will see Penang is Kilang, Travel places, nice food, many chinese people
Kampar, Travel places and nice food, many chinese people
Increase brand awareness: e.g. shorten the delivery time
Never stop thinking of ways to improve and enhance when it comes to customer service and internal workflow
Always trying new things and venturing into new opportunities.
Friday, September 21, 2018
Dropshipping Product 2018
Find the missing puzzle to fill up the whole picture. You still have a chance to sell things facebook.
resonate with your audience
Facebook marketing advice
How we choose the products that we will be featuring on this list
Google Trends, Check Facebook and Instagram post with high engagement rates, also skimmed the best-selling lists from other
popular ecommerce websites like Amazon or Wish
Verified Suppliers - provide highest quality service from suppliers
Try to have few websites that aims for different products and different seasons and target different country of people
Look at what is the latest fashion wear by artists.
Look at seasoning products, new, untapped product 尚未开发的产品, super practical, lighter, cheaper,
e.g.USA
September - October 2018 - Halloween pumpkin products
November - December 2018 - Christmas products
What products is steady seller, look for must-have for Halloween outfits
Cowboys, bandits, bikers, scarecrows, etc...
Low cost, play margin ; offer a free bandana to customers who spend more than $50 in your store.
Sell products that is related to your lifestyle, at the same time, you can buy and test before selling out. Take own video
and photo.
Need budget
e.g. Home decor,
Write a good and attractive sentence
Industrial Revolution 4.0 - trend; aim for milenials group because they are the one who buy online products the most.
Aim for Asean countries / European
1. Home decor - dusbin
2. customised product
3. Car accessories
4. fashion
5. 3C products camera, watch, accessories, gear
6. Pet store
7. Local Travel page
8. Wedding decor /accessories - sell first then service when start to have more creative ideas. Use as for our portfolio....
wedding event management...
9. Food
Learn Study Ecommerce, prepare product lists cost/margin, supplier list,
Dropshipping vs ecommerce
If they need gear
Find out Best Marketing Campaign in 2018, etc...
1. ad campaigns that involve audiences
2. brands create campaigns that are hyper-local and seem tailor-made for specific audiences
3. Know what is working now and future
4. Fact-based, its surprises, its inclusive
Why was this ad so effective?
https://www.jeffbullas.com/how-to-get-facebook-fans/
1. The picture (Wow factor)
2. The targeting - It pay to be as relatable as possible to your customer, same ethnicity, color, Asia/Europe etc..
Innovation, creative idea
1. Initial - know how to elaborate in words, pictures, video
2. Learn know how to create interesting short storyline and touching.
3. Learn how to market ur products/ideas.
4. Learn how to find investment/collaboration
Draw on the wall that does not really exists - e.g. penang wall/ipoh wall, you draw your arts to become part of them.
Learn on how to speak out fluently and professionally, editing, jokes
Watch Tedex, 关键时刻, comedy, 综艺节目
First the post and let them share to other, then if those without "like" our page, invite them to like our page. They are
potential fans.
Invite people constantly for about 30 minutes; after that, ask your family/friend to become admin of your page and pay them a
small fee to invite as many people as possible.
Evolving from small budget page to big page. 0 to 100. 100n
https://www.oberlo.com/blog/best-dropshipping-products-sell-fall-2018?utm_source=one-signal&utm_medium=web-push&utm_campaign=september-web-push&utm_content=best-dropshipping-products-sell-fall-2018
resonate with your audience
Facebook marketing advice
How we choose the products that we will be featuring on this list
Google Trends, Check Facebook and Instagram post with high engagement rates, also skimmed the best-selling lists from other
popular ecommerce websites like Amazon or Wish
Verified Suppliers - provide highest quality service from suppliers
Try to have few websites that aims for different products and different seasons and target different country of people
Look at what is the latest fashion wear by artists.
Look at seasoning products, new, untapped product 尚未开发的产品, super practical, lighter, cheaper,
e.g.USA
September - October 2018 - Halloween pumpkin products
November - December 2018 - Christmas products
What products is steady seller, look for must-have for Halloween outfits
Cowboys, bandits, bikers, scarecrows, etc...
Low cost, play margin ; offer a free bandana to customers who spend more than $50 in your store.
Sell products that is related to your lifestyle, at the same time, you can buy and test before selling out. Take own video
and photo.
Need budget
e.g. Home decor,
Write a good and attractive sentence
Industrial Revolution 4.0 - trend; aim for milenials group because they are the one who buy online products the most.
Aim for Asean countries / European
1. Home decor - dusbin
2. customised product
3. Car accessories
4. fashion
5. 3C products camera, watch, accessories, gear
6. Pet store
7. Local Travel page
8. Wedding decor /accessories - sell first then service when start to have more creative ideas. Use as for our portfolio....
wedding event management...
9. Food
Learn Study Ecommerce, prepare product lists cost/margin, supplier list,
Dropshipping vs ecommerce
If they need gear
Find out Best Marketing Campaign in 2018, etc...
1. ad campaigns that involve audiences
2. brands create campaigns that are hyper-local and seem tailor-made for specific audiences
3. Know what is working now and future
4. Fact-based, its surprises, its inclusive
Why was this ad so effective?
https://www.jeffbullas.com/how-to-get-facebook-fans/
1. The picture (Wow factor)
2. The targeting - It pay to be as relatable as possible to your customer, same ethnicity, color, Asia/Europe etc..
Innovation, creative idea
1. Initial - know how to elaborate in words, pictures, video
2. Learn know how to create interesting short storyline and touching.
3. Learn how to market ur products/ideas.
4. Learn how to find investment/collaboration
Draw on the wall that does not really exists - e.g. penang wall/ipoh wall, you draw your arts to become part of them.
Learn on how to speak out fluently and professionally, editing, jokes
Watch Tedex, 关键时刻, comedy, 综艺节目
First the post and let them share to other, then if those without "like" our page, invite them to like our page. They are
potential fans.
Invite people constantly for about 30 minutes; after that, ask your family/friend to become admin of your page and pay them a
small fee to invite as many people as possible.
Evolving from small budget page to big page. 0 to 100. 100n
https://www.oberlo.com/blog/best-dropshipping-products-sell-fall-2018?utm_source=one-signal&utm_medium=web-push&utm_campaign=september-web-push&utm_content=best-dropshipping-products-sell-fall-2018
Wednesday, September 19, 2018
怪自己
怪自己
中国现在利用电话赚钱的人有一个亿，你是其中一位吗？
只要有互联网，找人才，微商
穷
脸皮薄-面子不是耻辱，面子是虚荣，跑在销售上，面子薄的人注定是穷，只要不偷不抢，都可以赚
懒
假清高
不爱学习-学以致用
要社交 - 独木不成林
情商低的人
舍不得吃亏 - 吃不得亏，礼尚往来
不懂得求助的人
没有目标，规划行动
不敢拼的人，冲，抢，拼来的
选择迷茫 - 鱼和熊掌不可兼得 "本意不是说二者必然不可兼得，而是强调当如果不能兼得的时候，我们应当如何取舍"
遇挫遇怂 - 经不起挫折
没有独立人格 - 人云亦云，独立思考，判断
天天求表扬的人，卧薪尝胆
天天求同情的人，一切放下，赶路人
天天求公平的人，我命又我不由天，我不求公平，我要创造不公平，用创意，智慧去做竞争，开山劈水
不爱思考的人，思考人生未来,做事的方法，技巧，策略
遇到事情不想办法-只会发现问题，不去解决问题
不懂回报
不懂坚持-一辈子干一件事情，才是伟大的人生
学以致用
Which one important first, and next, focus
有那么多事情要做
你怎么分配时间??要着重于哪些?在最快的时间看到效果
1.) Education/Study
i) Administration & Management
ii) Statistic Analysis & Research
iii) Quantitative Techniques
iv) Accounting & Finance
v) Psychology
vi) Marketing
vii) Digital Marketing
viii) E-commerce
ix) Sales
x) Investment - Unit Trust/Stock/PRS
xi) 冷知识
xii) 学习幽默感/创意
2.) Art
i) Videography
ii) Photography
iii) Drawing
3.) Language
i) English
ii) Chinese
iii) Writing & Scripting
4.) Sharing & Experiment (Youtube/Facebook)
i) New Information Technology - Website/Mobile App
ii) Camera & Video Accessories
iii) Tutorial - Photoshop, Final Cut Pro X, Camera Setting
iv) Books
5.) Social Network
- Join Fair/Workshop/Conference/Association
i) Jios Academy - Digital Marketing & Ecommerce
- Leadership
i) JCI
- Connection with suppliers
6.) News
i) Politics
ii) Economics
iii)
投资自己的身体，坚持运动
计划时间分配, 决定哪一项是最重要，再来最不重要
Important - Less Important
分享经验
寻找投资商
学习决定快，狠，准
不要再浪费时间享有的没的，倒不如用想的时间放在读书，创意上
孤獨的時候，別想著靠別人的溫暖來取暖，試著靠近自己的心，做自己最好的朋友。
生活就是沒事找點樂子，自己哄著自己開心,不喜歡的就不要假裝，不適合的就不要勉強
当你把问题或事情解决了已有，你会得到满足感，这些都会带给你快乐和自信
踏實地掌握一門生存的技能，認真發展一個獨處的愛好，永遠都不會出錯。
做事不再多在而在於精根本沒有那條“更好的路”，就是你選擇的那條路。
只有一條路,關鍵是，你要勇敢地走上去，而且要堅持走下去。
所以，要好好努力然後多掙錢，才養得起自己這個愛吃的胃，愛玩兒的心，愛逛愛買的習慣。
心裡崇拜誰，不必變成那個人，而是用那個人的精神和方法，去變成你自己。
你如果不夠優秀，遇上了都不會擁有，讓自己開始變得獨立。
低潮時，回來看看 10 句肺腑之言
1.先整理好情緒，再去處理事情
2.列出目標，做一個明白人
3.管理好時間，別肆意荒廢
4.調整好心態，永遠心懷希望
5.管好自己的嘴巴，好好說話
6.不拖延：今日事，今日畢
7.投資能力，保持競爭力
8.投資自己的身體，堅持運動
9.財富管理，
別糟蹋錢，這也是一項本領
10.每天看書，
雖然無關成功，但可昇華靈魂
中国现在利用电话赚钱的人有一个亿，你是其中一位吗？
只要有互联网，找人才，微商
穷
脸皮薄-面子不是耻辱，面子是虚荣，跑在销售上，面子薄的人注定是穷，只要不偷不抢，都可以赚
懒
假清高
不爱学习-学以致用
要社交 - 独木不成林
情商低的人
舍不得吃亏 - 吃不得亏，礼尚往来
不懂得求助的人
没有目标，规划行动
不敢拼的人，冲，抢，拼来的
选择迷茫 - 鱼和熊掌不可兼得 "本意不是说二者必然不可兼得，而是强调当如果不能兼得的时候，我们应当如何取舍"
遇挫遇怂 - 经不起挫折
没有独立人格 - 人云亦云，独立思考，判断
天天求表扬的人，卧薪尝胆
天天求同情的人，一切放下，赶路人
天天求公平的人，我命又我不由天，我不求公平，我要创造不公平，用创意，智慧去做竞争，开山劈水
不爱思考的人，思考人生未来,做事的方法，技巧，策略
遇到事情不想办法-只会发现问题，不去解决问题
不懂回报
不懂坚持-一辈子干一件事情，才是伟大的人生
学以致用
Which one important first, and next, focus
有那么多事情要做
你怎么分配时间??要着重于哪些?在最快的时间看到效果
1.) Education/Study
i) Administration & Management
ii) Statistic Analysis & Research
iii) Quantitative Techniques
iv) Accounting & Finance
v) Psychology
vi) Marketing
vii) Digital Marketing
viii) E-commerce
ix) Sales
x) Investment - Unit Trust/Stock/PRS
xi) 冷知识
xii) 学习幽默感/创意
2.) Art
i) Videography
ii) Photography
iii) Drawing
3.) Language
i) English
ii) Chinese
iii) Writing & Scripting
4.) Sharing & Experiment (Youtube/Facebook)
i) New Information Technology - Website/Mobile App
ii) Camera & Video Accessories
iii) Tutorial - Photoshop, Final Cut Pro X, Camera Setting
iv) Books
5.) Social Network
- Join Fair/Workshop/Conference/Association
i) Jios Academy - Digital Marketing & Ecommerce
- Leadership
i) JCI
- Connection with suppliers
6.) News
i) Politics
ii) Economics
iii)
投资自己的身体，坚持运动
计划时间分配, 决定哪一项是最重要，再来最不重要
Important - Less Important
分享经验
寻找投资商
学习决定快，狠，准
不要再浪费时间享有的没的，倒不如用想的时间放在读书，创意上
孤獨的時候，別想著靠別人的溫暖來取暖，試著靠近自己的心，做自己最好的朋友。
生活就是沒事找點樂子，自己哄著自己開心,不喜歡的就不要假裝，不適合的就不要勉強
当你把问题或事情解决了已有，你会得到满足感，这些都会带给你快乐和自信
踏實地掌握一門生存的技能，認真發展一個獨處的愛好，永遠都不會出錯。
做事不再多在而在於精根本沒有那條“更好的路”，就是你選擇的那條路。
只有一條路,關鍵是，你要勇敢地走上去，而且要堅持走下去。
所以，要好好努力然後多掙錢，才養得起自己這個愛吃的胃，愛玩兒的心，愛逛愛買的習慣。
心裡崇拜誰，不必變成那個人，而是用那個人的精神和方法，去變成你自己。
你如果不夠優秀，遇上了都不會擁有，讓自己開始變得獨立。
低潮時，回來看看 10 句肺腑之言
1.先整理好情緒，再去處理事情
2.列出目標，做一個明白人
3.管理好時間，別肆意荒廢
4.調整好心態，永遠心懷希望
5.管好自己的嘴巴，好好說話
6.不拖延：今日事，今日畢
7.投資能力，保持競爭力
8.投資自己的身體，堅持運動
9.財富管理，
別糟蹋錢，這也是一項本領
10.每天看書，
雖然無關成功，但可昇華靈魂
Tuesday, September 18, 2018
Howdy Partner
Photography/Videography - Dillon, Rotten, Bao, Shawn Liew, Sean, Ken Gor, Hendry, Teh CW, Chee Hin, Jay Tsen, Bao, Wilson Teoh (KL), Raven (KL), Marcus Yeap (KL), Hong Leong (KL), Ooi Chee Choon (Penang)
Business/Managenet - Jet Lo, Vincent, Sherly, Joey, Alice, SH, May
Design - Sherly, Lay Theng, SH
Games - Sheau Ling
Logistic - Tin Yee
MC - Bernice Fong, Dinesh, Kevin
Business/Managenet - Jet Lo, Vincent, Sherly, Joey, Alice, SH, May
Design - Sherly, Lay Theng, SH
Games - Sheau Ling
Logistic - Tin Yee
MC - Bernice Fong, Dinesh, Kevin
警惕自己
家人赋予我生命，我要好好对待自己。做个有用的人。38岁。
又开始想，重点是什么？
适应人潮，最重要是去面对
竟快解决事情，你就有更多的时间做其他事
有人和你一起分担，总比一个人去承受，而且不会胡思乱想，
害怕健康问题，要想想当初是什么情况，导致现在这样。
羡慕也没用，有的东西失去了就不能回头，只能尝试补救
放松，呼吸
38 - 60 = 22 years
你还有十年孝心，要珍惜。在家人能走动时，多多照顾他们。
要学会交往，增加朋友和客人
千万别成为井底之蛙，不懂得交际
又开始想，重点是什么？
适应人潮，最重要是去面对
竟快解决事情，你就有更多的时间做其他事
有人和你一起分担，总比一个人去承受，而且不会胡思乱想，
害怕健康问题，要想想当初是什么情况，导致现在这样。
羡慕也没用，有的东西失去了就不能回头，只能尝试补救
放松，呼吸
38 - 60 = 22 years
你还有十年孝心，要珍惜。在家人能走动时，多多照顾他们。
要学会交往，增加朋友和客人
千万别成为井底之蛙，不懂得交际
Monday, September 17, 2018
How to earn Passive Income
1. Fiverr
2. Stockphoto
3. 在行 zaih.com
4. 分答
5. Youtube
6. Affiliates
7. E-book
8. E-course : Udemy
2. Stockphoto
3. 在行 zaih.com
4. 分答
5. Youtube
6. Affiliates
7. E-book
8. E-course : Udemy
Wednesday, September 12, 2018
Thursday, August 30, 2018
Wednesday, August 29, 2018
Tuesday, August 28, 2018
Long Service award
Working in UTAR for 10 years was a long journey. I am glad that the university appreciate the hard work that we contributed to them. I wish that I can pursue my next journey with flying colours.
Reference: https://www.utar.edu.my/dhr/index.jsp?fcatid=36137&fcontentid=156268&f2ndcontentid=193653
Sunday, August 26, 2018
Saturday, August 25, 2018
Wednesday, August 22, 2018
Tuesday, August 21, 2018
未来是体验，服务人的竞争
以前靠资源，关系。但未来有没有技术让世界更加普惠，公平，持久，快乐健康，
数据，创新。不要忽视互联网
将来互联网不是高科技，是基础设施，所有行业必须要有。
未来三十年，不是公司互联网时代，而是用好互联网时代, 面对的客户，出身下来，都是互联网
一切数据业务化，做！！
一切业务数据化，
国际化是能力，全球化是一种格局。去当地创造价值，不是以为便宜劳工力，便宜资源，而是创造更多就业机会和税收
高度专注三十岁以下的年轻人
Monday, August 20, 2018
International Youth Development Conference (IYDC)
http://iydc.kpr.utar.edu.my/Photo-Gallery.php
DSA and DSSC organised an event called International Youth Developmet Conference (IYDC) invited few chinese speakers and students to this meaningful forum, workshop and talks. I was handling Publicity and Promotional Department together with Ms Yau (Apple).
Lanyard Design
Booklet Designed by me
Bunting and Backdrop designed by me.
Group Photo
Poster (English version)
Poster (Chinese Version)
Backdrop
Bunting
Banner
Wednesday, August 15, 2018
梦
在一个类是像Ikea广场,大家都在寻找着一样东西是可以顶风.这是有很大的风向我们吹过来,我们就利用了手上拿的一样东西,把它勾在广场的rack上,避免被大风吹走.每个人都在挣扎,尽全力脱离大风吹.过了一阵,大风停了下来.这时我们相信又会有第二次大风,便赶快又在找着第二样东西,相信第二次比较大风.这时我醒了.
Saturday, August 11, 2018
Miliboo tripod
Miliboo offers a very good tripod that suitable for video shooting purpose and it can be transformed into Rocket Arm.
Friday, August 10, 2018
Wednesday, August 08, 2018
Malaysia Workforce Jobless
https://www.humanresourcesonline.net/malaysias-workforce-about-500000-jobless-1-36-million-employed-in-informal-sector/?utm_campaign=20180808_hrdaily&utm_medium=email&utm_source=MY&utm_content=features
Sunday, August 05, 2018
Friday, August 03, 2018
Job Design
Another modern job design theory is the Core Characteristics Model, which maintains five important job elements that motivate workers and performance:
#1. Skill variety - Meaningfulness in their jobs
Routine and repetitive tasks vs Possession of several skills and abilities
#2. Task identity - degree to which the job requires completion of a whole; doing a job from beginning to end with visible outcome; feels more involved in the completion of the process.
#3. Task significance - The job is significant if it can affect other people's lives within and outside people; it can improve the well-being of other people (not just himself), whether physically, psychologically or emotionally.Knowing their job or performance has the capacity to have a positive impact on other will motivate them further to do better.
#4. Autonomy
Feel greater personal responsibility for their own actions on the job.
Less autonomy if they are adhered strictly to what job procedures manual provides, to meekly follow the instructions of a supervisor, they will not help them feel responsible for their actions at all.
Job feedback
https://www.cleverism.com/job-characteristics-model/
An effective job description delivers at least four benefits straightaway:
a) Increased employee satisfaction and engagement
b) Enhanced motivation and professional ambition
c) Improved quality of human resources
d) Enhanced reliability of annual performance reviews
#1. Skill variety - Meaningfulness in their jobs
Routine and repetitive tasks vs Possession of several skills and abilities
#2. Task identity - degree to which the job requires completion of a whole; doing a job from beginning to end with visible outcome; feels more involved in the completion of the process.
#3. Task significance - The job is significant if it can affect other people's lives within and outside people; it can improve the well-being of other people (not just himself), whether physically, psychologically or emotionally.Knowing their job or performance has the capacity to have a positive impact on other will motivate them further to do better.
#4. Autonomy
Feel greater personal responsibility for their own actions on the job.
Less autonomy if they are adhered strictly to what job procedures manual provides, to meekly follow the instructions of a supervisor, they will not help them feel responsible for their actions at all.
Job feedback
https://www.cleverism.com/job-characteristics-model/
An effective job description delivers at least four benefits straightaway:
a) Increased employee satisfaction and engagement
b) Enhanced motivation and professional ambition
c) Improved quality of human resources
d) Enhanced reliability of annual performance reviews
Digital Marketing
6 Fundamentals of digital marketing
i.) A user-centered website
ii.) SEO
iii.) SEM
iv.) Social
v.) UX Design
vi.) Email Marketing
What do you have now? Questions to ask yourself about your website in order to make sure that it is user-centered and effective.
1.) Does your website service the purpose you originally planned for it?
To show my portfolio
- Short Film
- Photograph
- Video Wedding Short Film
2.) Does it convey what the purpose of my business is?
Not really.
I wanted to convey message that I have my own portfolio and I am a photographer/videographer and also providing post editing service, commercial product ads, interview, tutorials & tips.
3.) Whom do I want to visit my online business?
Couple who is looking for photographer/videographer, Commercial company like hotel, who want to advertise their product ads, interview, learner, find team.
4.) Am I providing content that those types of visitors want?
Not really
5.) What is my website really being used for? Just Photos taken by me being uploaded but not updates.
Your Website is where your potential customers can be converted into the real deal and where current customer can find what they are looking for.
Your work on social media outreach, search engine results and online ads is to get customer and potential customers to your website; should be geared toward directing qualified traffic to your site so that you can sell your products or services.
In order to let customer find your website - hold some budget back for marketing your site; To accomplish this, your website needs to be built on a strong foundation - on a strong Content Management System (CMS); they do most of the background coding and programming for you - the best is Wordpress and Wix - the benefit is time management.
Web designer can build your website with a CMS that you can learn how to update yourself.
Question: Is it necessary to have website since Facebook page is there? Looking into Malaysia perspective. Focus and content is based on only Chinese? Taiwan, China, Malaysia, etc..
Question: You can find out the interesting Gifts for your customers. e.g. 101Gifts
Step 1: Have Good Hosting
Strong hosting for your website is in direct correlation to the environment, location, and resources (e.g. file storage, email hosting, server space, databses and more) of a venue.
Basic Metrics to llok for in a hosting company
1. 99% uptime
2. unlimited bandwidth
3. unlimited webspace or disc space
4. quality customer service
5. high ratings
6. how many domains can you have?
7. Do they support ecommerce functionality?
8. How much does it cost?
Questions: Should you start to create ecommerece first or start from marketing in Facebook page first?
Step 2: Choose an Effective URL.
URL should represent either your company name or what your visitors will find on your website; pursue a variety of branding opportunities to connect your web address to your business in people's minds.
To be effective, it needs to be both clear and memorable, to pursue your URL as a keyword for search results; strong and targeted branding.
Questions: Find out the name from event held by Clubs/Society before. Creative name
Step 3: Build a strong, Effective Website
Build a strong CMS that helps you include Pre-Designed Themes, CMS Plugin (Landing pages, slideshow, and more); E-commerce and Back Office Options
Step 4: Create a useful content
Content comes in a wide variety of forms from onpage text to infographics and videos.
Content should be used to strategically funnel your website visitors toward the actions you want them to take.
Content funnel - creating a variety of content that fits into different sections.
Inform -> Instruct -> Solve -> Sell
Users are generally looking for a solution to a problem and you can provide that answer.
Upper level content to help create more qualified traffic to your lowever level content.
Questions: How to create, measure and optimise/ to boost conversions
Search engine optimisation (SEO)
rank your website, recognise it as being relevant, useful, and important in regards to the queston asked by a searcher.
SEO can be relatively slow process at the outset and requires consistent effort to maintain.
Search engines are constantly evolving and your SEO strategy has to be able to evolve with them.
The best SEO strategies target many different keywords and focus on garnering better traffic, not just more traffic for your site.
Questions: Does Search Engines understand chinese more than english or both?
Don't get stuck on specific keywords, ranking, and overall traffic numbers that you lose sight of the overall results that can come from your SEO Strategy.
Think about event analogy, SEO is all of the planning that goes in ahead of time to make sure that the event runs smoothly and that people are aware that the event is happening so that they can attend.e.g. if you are hosting a public event, you would want to have to event fully planned and scheduled ahead of time so that they are fewer oppotunities for problems to arise. You'd also need to follow applicable deadlines and guidelines in order to make sure that the local newspapers, magazines, and event listings are able to publish information about your event in their events calendars so that people who might be interested in your event can hear about it.
Start with a strategy.
Your SEO stragety should begin with these questions:
Who is your ideal customer?
Where are they located?
Where do they spend their time online?
What words and terms might they use to search for companies like yours?
What is their likely intent behind each search query?
Optimise your website
The most foundational ways in which you should optimise your website to yield long-term SEO results. Doing so is like following the rules and guidelines established for having your event listed in event calendars and listings.
You cannot expect SEO to launch you to the top of the search results overnight
1 hour 23 mins
1. Utilise Relevant Titles and Meta Descriptions
2. Submit an Up-To-Date Sitemap; XML sitemap
3. Have Relevant Content on Your pages
4. Target keywords that are relevant to your business
5. Work to gain links from High Ranking Websites - link to any website that are relevant. getting links from high ranking and trusted websites is like bringing a popular friend or friends with you to a party.
Search Engine Marketing (SEM)
SEO is used to attract users to your site who will find your offerings valuable to them.
SEM is that ads that are placed at the top and to the right of search engines results in search engines like Google and Bing. It is also refer to paid advertising on social platforms like Facebook, Youtube, Google+, Pinterest, etc. This type of online marketing is refer to as Pay-Per-Click (PPC), you generally pay a certain amount each time somebody clicks on your ad.
Key elements:
Different between SEO and SEM provide very different value propositions.
SEO - Highly effective in the long term (6 to 12 months); continue to optimise and refresh your online presence in order to maintain rankings; SEO requires contant attention to details, and still requires work to maintain once the desired results have been achieved.
SEM - Placement of your listing almost immediately but that placement requires upkeep and a constant infusion of money; the results are fast and dramatic, but require money and constant upkeep in order to be maintained.
Key Components of SEM
1.) Cohesive Campaigns
- They tie everything - your keywords, your ad groups, etc. - together so that you aren't putting out conflicting message with your ads; Adwords, ad groups and campaign as a whole need to match the same theme.
2.) Relevant Ad Placement - contextual advertising goods or services that are related to what somebody is doing, seeing or reading; highly effective. e.g. Previews before a movie; Context and relevance are the key to success in online advertising.
3.) Understand Ad rank and Ad Position - Goodle ADwords or Bing Ads; Your ads position refers to where your ad falls among the ads placed around specifc search results.
4.) Google Ad Rank
Your ad position is determined using their Ad Rank algorithm. 3 core elements of your Ad Ranks are
1. Your maximum bid
2. Your Quality Score - including histori and expected click through rates CTR; the relevance of your ad to the searcher's query, and the quality and relevance of your landing page.
3. The expected impact of Ad Formats - phone numbers, sitelinks, the presence of your websites domain in the ad headline
Back to the ecosystem that everyone lives in. If users see better ads, they are happier and they are more likely to actually click on those ads and that makes advertisers happier, which makes google happy because all happy.
5.) Social Media Marketing
1 hour 10 minutes 12:55 PM 26-Jul-18
Best SMM Practices
1.) Create a Great Resource
- Complete your profile, useful, relevant information, post regularly and use up-to-date photos and content
2.) Prepare your site for social sharing
- Make it as easy as you can for others to share the content on your website
- Embed social sharing buttons on every page of your site and blog
- Suggest to those accessing your content that they may want to share it with others.
3.) Engage your audience
- Post exclusive content and run exclusive promotions on different social sites
- 80% (Lifestyle/industry content) : 20% company content in your posting. Vlog 80%; Company content 20%
- Don't spam your customers - spread out your posts to increase their visibility
4.) Listen Carefully
- Respond quickly to questions, comments, and concerns - within a few minutes, not hours or days.
- Have someone available around the clock
- Always be polite, courteous, and professional in your interactions.
Questions: Statistic Find out users
http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
Questions: Niche market - target customers - Local or overseas? Chinese only? Your strength...Weakness: English translation
Questions: What sort of services that you really pro
Social Media Platforms
- Never use more social platforms than you can reasonably keep updated and engaging.
Malaysia - Youtube(Video), Facebook, Website (Wordpress/Wix), lelong.com/mudah.my/lazada (E-commerce)
Questions: If more social media, seek for Social Media Management (SMM).
User Experience Design - UX Design
Every website owner has specific things that they want their visitors to do. Whether that is buying something, registering for a membership, downloading a file or completing a contact form.
Conversion = Convert site visitors into site users and customers
Goal - to increase the number of website conversions that take place without necessarily increasing your website traffic/increasing your visitors. Conversions rate from 1% to 2%
Approach UX Design scientifically.
1. Create hypothesis to improve a website's conversion rate
2. Decide what needs to be tested in order to support that hypothesis
3. Make the appropriate changes to the website and begin A/B conversion testing.
4. Collect enough data to draw real conclusions from the test results
5. Review the conversion performance and make adjustments
Questions: Find and select few group of people whose interest is the same as yours and discuss about it. Can find it from Facebook group/Forum.Find out any books exercise.
Questions: How to increase weekly site traffic by using SEO, SEM and SMM practice. Find out from google any exercises/practical.
Email Marketing
1. A strong subject line
2. Avoidance of Spammy Words
3. Ending with a Call to Action (CTA)
4. Personal and Individual
What would I want to read? What would get my attentio? and how would I feel if this was sent to me?
i.) A user-centered website
ii.) SEO
iii.) SEM
iv.) Social
v.) UX Design
vi.) Email Marketing
What do you have now? Questions to ask yourself about your website in order to make sure that it is user-centered and effective.
1.) Does your website service the purpose you originally planned for it?
To show my portfolio
- Short Film
- Photograph
- Video Wedding Short Film
2.) Does it convey what the purpose of my business is?
Not really.
I wanted to convey message that I have my own portfolio and I am a photographer/videographer and also providing post editing service, commercial product ads, interview, tutorials & tips.
3.) Whom do I want to visit my online business?
Couple who is looking for photographer/videographer, Commercial company like hotel, who want to advertise their product ads, interview, learner, find team.
4.) Am I providing content that those types of visitors want?
Not really
5.) What is my website really being used for? Just Photos taken by me being uploaded but not updates.
Your Website is where your potential customers can be converted into the real deal and where current customer can find what they are looking for.
Your work on social media outreach, search engine results and online ads is to get customer and potential customers to your website; should be geared toward directing qualified traffic to your site so that you can sell your products or services.
In order to let customer find your website - hold some budget back for marketing your site; To accomplish this, your website needs to be built on a strong foundation - on a strong Content Management System (CMS); they do most of the background coding and programming for you - the best is Wordpress and Wix - the benefit is time management.
Web designer can build your website with a CMS that you can learn how to update yourself.
Question: Is it necessary to have website since Facebook page is there? Looking into Malaysia perspective. Focus and content is based on only Chinese? Taiwan, China, Malaysia, etc..
Question: You can find out the interesting Gifts for your customers. e.g. 101Gifts
Step 1: Have Good Hosting
Strong hosting for your website is in direct correlation to the environment, location, and resources (e.g. file storage, email hosting, server space, databses and more) of a venue.
Basic Metrics to llok for in a hosting company
1. 99% uptime
2. unlimited bandwidth
3. unlimited webspace or disc space
4. quality customer service
5. high ratings
6. how many domains can you have?
7. Do they support ecommerce functionality?
8. How much does it cost?
Questions: Should you start to create ecommerece first or start from marketing in Facebook page first?
Step 2: Choose an Effective URL.
URL should represent either your company name or what your visitors will find on your website; pursue a variety of branding opportunities to connect your web address to your business in people's minds.
To be effective, it needs to be both clear and memorable, to pursue your URL as a keyword for search results; strong and targeted branding.
Questions: Find out the name from event held by Clubs/Society before. Creative name
Step 3: Build a strong, Effective Website
Build a strong CMS that helps you include Pre-Designed Themes, CMS Plugin (Landing pages, slideshow, and more); E-commerce and Back Office Options
Step 4: Create a useful content
Content comes in a wide variety of forms from onpage text to infographics and videos.
Content should be used to strategically funnel your website visitors toward the actions you want them to take.
Content funnel - creating a variety of content that fits into different sections.
Inform -> Instruct -> Solve -> Sell
Users are generally looking for a solution to a problem and you can provide that answer.
Upper level content to help create more qualified traffic to your lowever level content.
Questions: How to create, measure and optimise/ to boost conversions
Search engine optimisation (SEO)
rank your website, recognise it as being relevant, useful, and important in regards to the queston asked by a searcher.
SEO can be relatively slow process at the outset and requires consistent effort to maintain.
Search engines are constantly evolving and your SEO strategy has to be able to evolve with them.
The best SEO strategies target many different keywords and focus on garnering better traffic, not just more traffic for your site.
Questions: Does Search Engines understand chinese more than english or both?
Don't get stuck on specific keywords, ranking, and overall traffic numbers that you lose sight of the overall results that can come from your SEO Strategy.
Think about event analogy, SEO is all of the planning that goes in ahead of time to make sure that the event runs smoothly and that people are aware that the event is happening so that they can attend.e.g. if you are hosting a public event, you would want to have to event fully planned and scheduled ahead of time so that they are fewer oppotunities for problems to arise. You'd also need to follow applicable deadlines and guidelines in order to make sure that the local newspapers, magazines, and event listings are able to publish information about your event in their events calendars so that people who might be interested in your event can hear about it.
Start with a strategy.
Your SEO stragety should begin with these questions:
Who is your ideal customer?
Where are they located?
Where do they spend their time online?
What words and terms might they use to search for companies like yours?
What is their likely intent behind each search query?
Optimise your website
The most foundational ways in which you should optimise your website to yield long-term SEO results. Doing so is like following the rules and guidelines established for having your event listed in event calendars and listings.
You cannot expect SEO to launch you to the top of the search results overnight
1 hour 23 mins
1. Utilise Relevant Titles and Meta Descriptions
2. Submit an Up-To-Date Sitemap; XML sitemap
3. Have Relevant Content on Your pages
4. Target keywords that are relevant to your business
5. Work to gain links from High Ranking Websites - link to any website that are relevant. getting links from high ranking and trusted websites is like bringing a popular friend or friends with you to a party.
Search Engine Marketing (SEM)
SEO is used to attract users to your site who will find your offerings valuable to them.
SEM is that ads that are placed at the top and to the right of search engines results in search engines like Google and Bing. It is also refer to paid advertising on social platforms like Facebook, Youtube, Google+, Pinterest, etc. This type of online marketing is refer to as Pay-Per-Click (PPC), you generally pay a certain amount each time somebody clicks on your ad.
Key elements:
Different between SEO and SEM provide very different value propositions.
SEO - Highly effective in the long term (6 to 12 months); continue to optimise and refresh your online presence in order to maintain rankings; SEO requires contant attention to details, and still requires work to maintain once the desired results have been achieved.
SEM - Placement of your listing almost immediately but that placement requires upkeep and a constant infusion of money; the results are fast and dramatic, but require money and constant upkeep in order to be maintained.
Key Components of SEM
1.) Cohesive Campaigns
- They tie everything - your keywords, your ad groups, etc. - together so that you aren't putting out conflicting message with your ads; Adwords, ad groups and campaign as a whole need to match the same theme.
2.) Relevant Ad Placement - contextual advertising goods or services that are related to what somebody is doing, seeing or reading; highly effective. e.g. Previews before a movie; Context and relevance are the key to success in online advertising.
3.) Understand Ad rank and Ad Position - Goodle ADwords or Bing Ads; Your ads position refers to where your ad falls among the ads placed around specifc search results.
4.) Google Ad Rank
Your ad position is determined using their Ad Rank algorithm. 3 core elements of your Ad Ranks are
1. Your maximum bid
2. Your Quality Score - including histori and expected click through rates CTR; the relevance of your ad to the searcher's query, and the quality and relevance of your landing page.
3. The expected impact of Ad Formats - phone numbers, sitelinks, the presence of your websites domain in the ad headline
Back to the ecosystem that everyone lives in. If users see better ads, they are happier and they are more likely to actually click on those ads and that makes advertisers happier, which makes google happy because all happy.
5.) Social Media Marketing
1 hour 10 minutes 12:55 PM 26-Jul-18
Best SMM Practices
1.) Create a Great Resource
- Complete your profile, useful, relevant information, post regularly and use up-to-date photos and content
2.) Prepare your site for social sharing
- Make it as easy as you can for others to share the content on your website
- Embed social sharing buttons on every page of your site and blog
- Suggest to those accessing your content that they may want to share it with others.
3.) Engage your audience
- Post exclusive content and run exclusive promotions on different social sites
- 80% (Lifestyle/industry content) : 20% company content in your posting. Vlog 80%; Company content 20%
- Don't spam your customers - spread out your posts to increase their visibility
4.) Listen Carefully
- Respond quickly to questions, comments, and concerns - within a few minutes, not hours or days.
- Have someone available around the clock
- Always be polite, courteous, and professional in your interactions.
Questions: Statistic Find out users
http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
Questions: Niche market - target customers - Local or overseas? Chinese only? Your strength...Weakness: English translation
Questions: What sort of services that you really pro
Social Media Platforms
- Never use more social platforms than you can reasonably keep updated and engaging.
Malaysia - Youtube(Video), Facebook, Website (Wordpress/Wix), lelong.com/mudah.my/lazada (E-commerce)
Questions: If more social media, seek for Social Media Management (SMM).
User Experience Design - UX Design
Every website owner has specific things that they want their visitors to do. Whether that is buying something, registering for a membership, downloading a file or completing a contact form.
Conversion = Convert site visitors into site users and customers
Goal - to increase the number of website conversions that take place without necessarily increasing your website traffic/increasing your visitors. Conversions rate from 1% to 2%
Approach UX Design scientifically.
1. Create hypothesis to improve a website's conversion rate
2. Decide what needs to be tested in order to support that hypothesis
3. Make the appropriate changes to the website and begin A/B conversion testing.
4. Collect enough data to draw real conclusions from the test results
5. Review the conversion performance and make adjustments
Questions: Find and select few group of people whose interest is the same as yours and discuss about it. Can find it from Facebook group/Forum.Find out any books exercise.
Questions: How to increase weekly site traffic by using SEO, SEM and SMM practice. Find out from google any exercises/practical.
Email Marketing
1. A strong subject line
2. Avoidance of Spammy Words
3. Ending with a Call to Action (CTA)
4. Personal and Individual
What would I want to read? What would get my attentio? and how would I feel if this was sent to me?
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