这首歌却是打动了我的心声～想要和你分享。
眼看终于一步一点 离开了视线
没有了你的每天会是怎样呢
我不敢多想 任由别人猜想
我的眼光 一个人的世界 啊啊啊啊
会怕得心慌
当爱情全被你丢掉 悲伤就变成嗜好
没有不好 只是在城市里何处能逃
当诺言被时间嘲笑 寂寞在对我咆哮
听见反对的声音一面倒
怎么面对才好
耳朵终于一天一点 听见了思念
用沉默取代明天 爱不会幻灭
我不怕遗憾 爱情会有多难
我都承担 在孤单澎湃的夜晚
学着不伤感
当爱情有一天明了 坚强就越长越高
没有不好 痛一痛就渐渐熬过去了
当诺言被时间忘掉 爱会再度拥抱
我会等得到最好的依靠 也懂得保持微笑
爱有多困扰 只有你知道
幸福会来到 悲伤总会消耗 忘掉
天亮前努力祈祷 要过得好
当爱情有一天明了 坚强就越长越高
没有不好 痛一痛就渐渐熬过去了
当诺言被时间忘掉 爱会再度拥抱
我会等得到最好的依靠 也懂得保持微笑
等你的爱帮我戒掉 悲伤的嗜好
Wednesday, November 24, 2010
Monday, November 22, 2010
Marketing Plan
You are welcome to give me some comments about my marketing plan.
If you want to use my work, please quote me as your reference.
Tony Khor, Marketing Plan in Kampar, 22/11/10.
Your coorperation is appreciated. Thanks.
Executive Summary
Gift Shop Enterprise is a start up company selling gifts offering 500 varieties of gifts. Its main focus for the first branch is in the area of Kampar, Perak.
Gifts Shop Enterprise operates on the operational model of low in capital and operational cost, leveraging on Ecommerce supported with delivery service. The model is incorporated in the promotional activities to boost the sales.
Gifts Shop Enterprise has Return of Investment in 10 months, vigorous control and contingency plans is in placed to monitor the sales and revenue figures, advertising & promotional (A&P) cost, and operational cost. Contigency plan is to focus on the changes the marketing strategy from time to time, when it is necessary.
In conclusion, Gifts Shop Enterprise is prepared to face the changes of market condition with a full equipped in marketing strategy, operational plan, as well as business strategy, liquidity of cash flow so that it is versatile and flexible enough to adapt the changes according to the situation.
Background
Kampar, a small town located in a state of Perak. The town has a population of around 100,000 including 20,000 students studying in university and college of Tunku Abdul Rahman - from the exhausted tin-mining sector to a centre of high education. Many new shops are opened here. Thanks to the great philanthropist, Mr Hew See Thong, who has been putting a lot of effort to create a better Kampar town and donate a piece of land for building these two high education centres.
This has created an opportunity for many business people to invest here. New shops are built around the new Kampar town. For instance, restaurants, gifts shop, stationary shop, 7-elevant, “mamak” stall, boutique and hotel. The recent of opening fast food restaurant McDonald and Tesco is also another “trademark” that can attract more people from other town to come over Kampar.
Gift is a great product that can serve to all different group of people. There are many creative and diverse categories of products offering in market. Many gift’s suppliers comes from Asia countries like Japan, Hong Kong, China, Taiwan and Korea. The price is affordable and it has many selection and varieties to choose from.
Kampar has rapidly been developing to become a place for high education and entertainment centre for the local and outstation young group of people. The spending power here is increasing and most of the cash flow comes from this young people. There is a high opportunity for business people to do a business here. It is not only helping their business, it is also helping the nation to boost the economy of the town.
Introduction
The Company
Gifts Bright Enterprise will be a family start up gift shop that has a vision of “The most creative gift shop ever!” Its mission is to sell different types of special and unique gifts with an affordable price and best in service.
Targeted to launch its first gift shop in the Kampar town, Gifts Bright Enterprise’s 5 year forecast is to have a great variety of gifts from ready-made to personalized gifts.
The Product
Gifts Bright Enterprise will initiate run its business with a ready-made gifts import from China and Taiwan. We choose these two countries is because we are targeting on Chinese student. Slowly we will sell personalized gifts and the transfer machines are all imported from China.
The Business Strategy
Gifts Bright Vision - The most creative gift shop ever!
Mission – Selling special and unique gifts with an affordable price and providing the best service.
Gifts Bright Enterprise main objective is to achieve an Return of Investment (ROI) of 10 months, as detailed in the forecasted Profit and Loss Statement, thus, supported with the below business strategy.
To make the pricing and product different with other competitors, and yet gain the market share in this town, will be the main challenge for Gifts Bright. Gifts Bright Enterprise start up objective is to achieve low in operational expenditure (CAPEX) and capital expenditure and highly great income.
Low operational and capital expenditure is achieved with having a gifts shop that is located at the second floor of renting shop lot. This will save the start up cost of high rental and deposit of the premises. Products will be placed into an economy rack. Number of rack to be placed in the floor will be design as in the “library style”. Customer can pass by from one rack to another with no obstacle and they can browse from first rack to the end easily. Each rack will be labeled name of each product category such as – dolls, keychain, mug, crystal, light, hand phone cover, and others. This will help customer to find their product easy.
Besides, there will be no hiring of worker but to self operation. If there is a need to hire someone for assistance, we would prefer to hire student to work as part timer and the salary is RM3.50 per hour.
To maximize its capacity, Gift Bright Enterprise business strategy will be focusing on delivery services and online ordering. This will create more opportunity to the shop to allow more customers knowing its products worldwide. The shop will do packaging and delivery service when someone had ordered online and requested to send to the respective address. From operation perspective, this will indirectly minimize the operation cost of having a bigger space or channel and resources to serve customers physically.
SWOT Analysis
SWOT analysis is conducted to identify the Strength, Weakness, Opportunity and Threat faced by Gift Bright Enterprise on its product offering and business strategy.
Strength
We will have a various products to buy and it’s unique. Products are selected prudentially to satisfy everyone ‘taste’. Products are all good in quality and durability.
Gift Bright Enterprise has another advantage of setting the price on personalized products. Because the products are a new and unique; it cannot be found elsewhere in Kampar market. Therefore, it has no problem by setting a higher price at first to cover the expenditure before lowering down the price.
Besides, we will provide an excellent service. We help customers to do packaging, choose the better gifts based on person’s characteristic and delivery service. We believed that by giving these extra services, customer will satisfy and perceive a positive image on us.
By opening a shop and online ordering, this can help us to boost the sales in two different channels. The opening of shop is to create confident for the customer that we are legal entity and they can directly approach us to get more information. Where else, online ordering has an advantage to serve customer in 24 hours and 365 days.
We have a small team of people to perform as internet marketer, designer, demonstrator which can help customers to understand and accept our unique products.
Weakness
The initial startup cost might be high because we need to order a huge amount of various ready-made products first. Since we are selling gifts, therefore there is very challenging to order products that suit the most. We also need to always find out what is the current trend now so that our products will not just keep in stock. The setting price for ready-made products cannot be too high and it needs to match with the market price.
Creating Ecommerce can be costly if we want to integrate the website with third party gateway. This requires someone to install and create a payment features that allows customer to pay online by using credit card.
Opportunity
The main opportunity here is that gifts can be sold in different occasion. Therefore, it has no limitation to not just selling for a certain group of people. It can sell to commercial and other sectors.
We can become a wholesaler and these will help us to boost the sales as all gifts are supply by us.
Besides, we can affiliate with other shop like cake, boutique, flowers, binding book, and electrical shop to offer a better and innovative package for customer which they cannot find in elsewhere. This can help us to create a better relationship and connection between us.
A student population of 30,000 is a very large pool of customers. If we have better products in pricing, a good location, a great marketing strategy and tools, and service, we would generate a faster return of investment.
Threats
The threat of substitute products is high. Besides, there are many competitors around Kampar area. The adjustment of pricing is critical. However, we will not go for price war because we believe that our gifts are special and unique. It is hardly to be found elsewhere.
The return of investment might be slow. However, ecommerce can helps us to increase the awareness of our products and sales.
Our products can be imitated by other competitors once they had found out that the products are attractive.
Marketing Objective
1. To create product awareness among the audience by 30 percent in one year.
This objective is chosen as this is a new concept of gift shop, entering product life cycle. Product life cycle is the biological life of a product, starting from Introduction, Growth, Maturity and Decline. In this case, products are new with lack of awareness of its existence. There are fewer competitors or none exists in this phase.
Hence, the marketing objective chosen is to create awareness among target audience. The initial target audience in this case is the residences of Kampar. In this case, 15% of the population comes from students who are studying primary, secondary, college and university where else another 15% comes from the Kampar residence in the age of 30 and above.
2. To meet the Sales target of RM300k by 1.5 year
This objective is to support the ROI target of 12 months. Advertising & Promotion has been carried out to support this to ensure sales are on track. Sales revenue are kept track in weekly basis.
3. To maintain Advertising and Promotion (A&P) cost to less than 5% of the forecast revenue.
This objective is to support low operation and capital expenditure.
Marketing Strategy
In summary:
Target Market – Low to mid income group; especially students
Positioning – Ready-made and personalized Unique Gifts & Info Centre, delivery service provider
Product Line – Wide Variety of Gifts (more than 500 items) charge at affordable price
Pricing – High price for personalized products (including design fees and delivery); Low price for ready-made and unique products.
Promotion – Discount, Voucher, Join Promotion with affiliate shops like bakery, flower shops. Online promotion – Affiliate Programme.
Marketing Goals & Action Plans
To create product awareness among the audience by 30 percent in one year.
1. Gifts Bright Enterprise must have an A&P’s plan that support penetration of 30k residences of Kampar.
2. Gifts Bright Enterprise’s advertising must target on strategic spot such as hotel, accommodation agency, boutique, flower, stationary, bakery shops and school to gain exposure and minimum expenditure. Online marketing is essential too.
To meet the Sales target of RM300k by 1.5 year
1. To distribute to the right channel would be able to bring amount of sales.
2. 60% must be from Online ordering
3. 30% must be ordered from shop
4. 10% must be ordered from affiliate shop
5. Encourage non-peak season to have even distribution of sales
To maintain Advertising and Promotion (A&P) cost to less than 5% of the forecast revenue.
1. Gift Bright Enterprise to affiliate with major shops for Advertising Opportunities
2. Gift Bright Enterprise to partially target online promotions in relevant Online Site/Directories.
3. Advertise with minimum cost with maximum impact.
Hence, the below action plan to support the above Goal and Objectives
Target Market
Gifts Bright Enterprise is mainly focusing on students who is looking for affordable and unique gifts. It is targeting on low or mid income customers.
Positioning
Gifts Bright Enterprise serves as the biggest gifts shop available in Kampar with a variety of unique products and services with an affordable price. It is also positioned to be the Info Centre for customer to get the latest information about current trend worldwide.
Product
Gift Bright Enterprise is a local gift shop, which sell more than 500 Variety of gifts import from Japan, Korea, China, Taiwan and Hong Kong.
Categories are as below:
Key Chain, Dolls, Baskets, Stationary, Cards, Mug, PC accessories, Tshirt, Photo Book, Puzzle, Sign, Crystal, Cushion, Ceramic Tile, Boxes, Frame, and Tissue Cover.
Products are placed in rack and arranged according to the categories. Each rack is labeled. Customer will get more information about the products online about the measurement, quality, color, description, preferences and product’s rating.
Pricing
Key selling point of Gift Bright is to play around the pricing based on the quantity. If customers buy in bulk, a discount will be given. The price for personalized gifts will be higher than ready-made because of the cost of design, quality and uniqueness. Pricing is also charged differently when there is an occasion or public holidays.
Pricing is also different and much cheaper if customer order online.
Promotion
To achieve the objective set up, the marketing plans are designed to directly relate to the marketing objectives as per below:
Objective: To create product awareness among the audience by 30 percent in one year.
With this objective, Gift Shop will be engaging the below key promotion in 1st Quarter:
1. Launching Online Website
A fully functioning ecommerce will be launched to attract customer worldwide. First target will be on students in Kampar. Students will be invited through the assistance of social network channel which is Facebook, Twitter, Friendster and Myspace. All customers’ profile will be gathered from these channels.
2. Loyalty Plan Program
1st 100 Customer who had visited our online store will receive online voucher, discount and free gifts. Lucky draw will be started at the end of 3 months to win any of the products display on the online store under the category of keychain.
1st 100 customer visited our shop will be given a free membership card that has a discount offer during occasion period or holiday.
Customer who had collected 10 stamps will be given a free gift with purchase of RM200 or above.
3. Alias with Other Shop
Students who buy something from other alias shop will get stamps and special discount.
Objective: To meet the Sales target of RM300k by 1.5 year
To meet the objective of Sales target of RM300k by 1.5 year, below is targeted on promotion that will maximize profit out of the reduced operation cost.
1. Free delivery service for gifts more than RM50.
This promotion will help us to increase profit by buying gifts that is more than RM50 and above.
2. Every 100th order through online will be free
This promotion is to serve more customers to buy online to achieve 60% of the Sales target from Online ordering.
3. Buy in Bulk will have a special price
This promotion is to encourage customers to buy in bulk; to order a numbers of items in store so that it can help us to quickly sell out and order new stock coming in.
4. Affiliate Program
Customer who had visited our website can join as our affiliate to promote our products in their website. A commission based will be given to these affiliate customers as an appreciation of their effort in getting more sales to Gifts Bright Enterprise. This is to serve another objective that is to achieve 10% of the Sales target.
To maintain Advertising and Promotion (A&P) cost to less than 5% of the forecast revenue.
To achieve low cost Advertising and Promotion,
1. Gift Bright Enterprise to affiliate with major shops for Advertising Opportunities
Other major shops in Kampar will be allied with us to promote our products. This will create awareness and win-win situation for both parties. Each shops will share an equal benefits from customer order.
2. Gift Bright Enterprise to partially target online promotions in relevant Online Site/Directories.
We will promote through online because it is low cost and very fast in spreading news. We will upload our information to certain favorite and popular online directory and forum like cari.com.my to increase the awareness of shop.
3. Advertise with minimum cost with maximum impact.
Leaflet distribution once a month in form of hardcopy as well as softcopy. Softcopy will be distributed through online website. Hardcopy will be distributed to local shop that is allied with us.
Place (Distribution)
Gifts Bright Enterprise channel are as below:
1. Online
2. Walk In
All product collection are as below:
1. Walk In
2. Delivery Services (Courier service, Pos Laju, Free delivery – only for Kampar Residence)
Forecasted Profit and Lost Statements
Forecast Profit and Lost Statement of Gifts Bright Enterprise for 12 months
EXPENSES RM
CAPEX
Fees Paid to Registra of Companies 1200
Renovation Cost 500
Setting up Internet Website with Ecommerce capability 5000
Car for Delivery service 3500
Rental Deposit 1500
Furniture & Fittings 10000
TOTAL CAPEX 21700
OPEX
Monthly OPEX
Rental 500
Salary (for all staff: 1) 1080
Maintanence of Car 300
Petrol for Delivery Car 300
Electricity & Water 600
Other Utility cost (Including website maintanence) 500
Misc (Including Insurance) 1300
Gifts (Ready-Made & Raw Material for personalized) 5000
Packaging Material 2000
A&P Cost 5000
Total OPEX per month 16580
YEARLY OPEX for 1 year 220660
TOTAL Expenses annually 249080
Number of Customer per year (walk in & online)
Walk in 100,000 x 0.10 = 10,000
Average spending of RM30 per person 300000
Online = estimated 20 customer per day.
Average spending of RM50 per person 30000
Total Revenue (Annual Forecast) 330000
With the above P&L statement, the ROI is expected by: 10 months.
Controls and Recommendation
The control of monitoring the above plan progress would be detailed down as below:
Monthly review items by the management:
1. Sales and Revenue by distribution Channel
2. Spending of A&P cost
3. Operational Cost
Triggers and Recommended Contingency Plans
Trigger 1 – Overall Sales and Revenue below RM27.5K per month (Total annual sales: 330K)
Condition and Solution: If the sale for the 1st month and continuing months is not favorable, we can cut A&P cost. We can choose free channel to promote our products online.
Trigger 2 – Sales and Revenue from Online orders is below 60%
Condition and Solution: If the first 4 months has dropped, there is a need to promote through offline advertising to create the awareness. Flyers distribution in more shop lots will be given.
Trigger 3 – Monthly operational cost exceed ~ RM17K
The root cause is due to the increase of price for raw materials for personalized gifts, sourcing of new suppliers is required. If the root cause is A&P Cost, reduce the expenses in offline advertisement is required. If the root cause is due to supporting resource cost, operation plan must be re-evaluated.
Conclusion
In conclusion, the opportunity is available for Gift Shop business model with the current market conditions. The current market condition is now in a booming stage. Gifts Shop marketing strategy and goals has to be versatile in today’s market to continue create new creative products to suit the market need and economy situation. What Gifts Shop need is to keep monitoring the growth from introduction to maturity and to decline stage. If it is on the stage of declining, the products must be re-evaluated and come out with a new concept to increase more sales. Competitive is high but there will be a solution to compete with them if our product is new, latest, creative, unique and trendy. Lastly, promotion is a must to deliver our message to customer about our latest products and information.
If you want to use my work, please quote me as your reference.
Tony Khor, Marketing Plan in Kampar, 22/11/10.
Your coorperation is appreciated. Thanks.
Executive Summary
Gift Shop Enterprise is a start up company selling gifts offering 500 varieties of gifts. Its main focus for the first branch is in the area of Kampar, Perak.
Gifts Shop Enterprise operates on the operational model of low in capital and operational cost, leveraging on Ecommerce supported with delivery service. The model is incorporated in the promotional activities to boost the sales.
Gifts Shop Enterprise has Return of Investment in 10 months, vigorous control and contingency plans is in placed to monitor the sales and revenue figures, advertising & promotional (A&P) cost, and operational cost. Contigency plan is to focus on the changes the marketing strategy from time to time, when it is necessary.
In conclusion, Gifts Shop Enterprise is prepared to face the changes of market condition with a full equipped in marketing strategy, operational plan, as well as business strategy, liquidity of cash flow so that it is versatile and flexible enough to adapt the changes according to the situation.
Background
Kampar, a small town located in a state of Perak. The town has a population of around 100,000 including 20,000 students studying in university and college of Tunku Abdul Rahman - from the exhausted tin-mining sector to a centre of high education. Many new shops are opened here. Thanks to the great philanthropist, Mr Hew See Thong, who has been putting a lot of effort to create a better Kampar town and donate a piece of land for building these two high education centres.
This has created an opportunity for many business people to invest here. New shops are built around the new Kampar town. For instance, restaurants, gifts shop, stationary shop, 7-elevant, “mamak” stall, boutique and hotel. The recent of opening fast food restaurant McDonald and Tesco is also another “trademark” that can attract more people from other town to come over Kampar.
Gift is a great product that can serve to all different group of people. There are many creative and diverse categories of products offering in market. Many gift’s suppliers comes from Asia countries like Japan, Hong Kong, China, Taiwan and Korea. The price is affordable and it has many selection and varieties to choose from.
Kampar has rapidly been developing to become a place for high education and entertainment centre for the local and outstation young group of people. The spending power here is increasing and most of the cash flow comes from this young people. There is a high opportunity for business people to do a business here. It is not only helping their business, it is also helping the nation to boost the economy of the town.
Introduction
The Company
Gifts Bright Enterprise will be a family start up gift shop that has a vision of “The most creative gift shop ever!” Its mission is to sell different types of special and unique gifts with an affordable price and best in service.
Targeted to launch its first gift shop in the Kampar town, Gifts Bright Enterprise’s 5 year forecast is to have a great variety of gifts from ready-made to personalized gifts.
The Product
Gifts Bright Enterprise will initiate run its business with a ready-made gifts import from China and Taiwan. We choose these two countries is because we are targeting on Chinese student. Slowly we will sell personalized gifts and the transfer machines are all imported from China.
The Business Strategy
Gifts Bright Vision - The most creative gift shop ever!
Mission – Selling special and unique gifts with an affordable price and providing the best service.
Gifts Bright Enterprise main objective is to achieve an Return of Investment (ROI) of 10 months, as detailed in the forecasted Profit and Loss Statement, thus, supported with the below business strategy.
To make the pricing and product different with other competitors, and yet gain the market share in this town, will be the main challenge for Gifts Bright. Gifts Bright Enterprise start up objective is to achieve low in operational expenditure (CAPEX) and capital expenditure and highly great income.
Low operational and capital expenditure is achieved with having a gifts shop that is located at the second floor of renting shop lot. This will save the start up cost of high rental and deposit of the premises. Products will be placed into an economy rack. Number of rack to be placed in the floor will be design as in the “library style”. Customer can pass by from one rack to another with no obstacle and they can browse from first rack to the end easily. Each rack will be labeled name of each product category such as – dolls, keychain, mug, crystal, light, hand phone cover, and others. This will help customer to find their product easy.
Besides, there will be no hiring of worker but to self operation. If there is a need to hire someone for assistance, we would prefer to hire student to work as part timer and the salary is RM3.50 per hour.
To maximize its capacity, Gift Bright Enterprise business strategy will be focusing on delivery services and online ordering. This will create more opportunity to the shop to allow more customers knowing its products worldwide. The shop will do packaging and delivery service when someone had ordered online and requested to send to the respective address. From operation perspective, this will indirectly minimize the operation cost of having a bigger space or channel and resources to serve customers physically.
SWOT Analysis
SWOT analysis is conducted to identify the Strength, Weakness, Opportunity and Threat faced by Gift Bright Enterprise on its product offering and business strategy.
Strength
We will have a various products to buy and it’s unique. Products are selected prudentially to satisfy everyone ‘taste’. Products are all good in quality and durability.
Gift Bright Enterprise has another advantage of setting the price on personalized products. Because the products are a new and unique; it cannot be found elsewhere in Kampar market. Therefore, it has no problem by setting a higher price at first to cover the expenditure before lowering down the price.
Besides, we will provide an excellent service. We help customers to do packaging, choose the better gifts based on person’s characteristic and delivery service. We believed that by giving these extra services, customer will satisfy and perceive a positive image on us.
By opening a shop and online ordering, this can help us to boost the sales in two different channels. The opening of shop is to create confident for the customer that we are legal entity and they can directly approach us to get more information. Where else, online ordering has an advantage to serve customer in 24 hours and 365 days.
We have a small team of people to perform as internet marketer, designer, demonstrator which can help customers to understand and accept our unique products.
Weakness
The initial startup cost might be high because we need to order a huge amount of various ready-made products first. Since we are selling gifts, therefore there is very challenging to order products that suit the most. We also need to always find out what is the current trend now so that our products will not just keep in stock. The setting price for ready-made products cannot be too high and it needs to match with the market price.
Creating Ecommerce can be costly if we want to integrate the website with third party gateway. This requires someone to install and create a payment features that allows customer to pay online by using credit card.
Opportunity
The main opportunity here is that gifts can be sold in different occasion. Therefore, it has no limitation to not just selling for a certain group of people. It can sell to commercial and other sectors.
We can become a wholesaler and these will help us to boost the sales as all gifts are supply by us.
Besides, we can affiliate with other shop like cake, boutique, flowers, binding book, and electrical shop to offer a better and innovative package for customer which they cannot find in elsewhere. This can help us to create a better relationship and connection between us.
A student population of 30,000 is a very large pool of customers. If we have better products in pricing, a good location, a great marketing strategy and tools, and service, we would generate a faster return of investment.
Threats
The threat of substitute products is high. Besides, there are many competitors around Kampar area. The adjustment of pricing is critical. However, we will not go for price war because we believe that our gifts are special and unique. It is hardly to be found elsewhere.
The return of investment might be slow. However, ecommerce can helps us to increase the awareness of our products and sales.
Our products can be imitated by other competitors once they had found out that the products are attractive.
Marketing Objective
1. To create product awareness among the audience by 30 percent in one year.
This objective is chosen as this is a new concept of gift shop, entering product life cycle. Product life cycle is the biological life of a product, starting from Introduction, Growth, Maturity and Decline. In this case, products are new with lack of awareness of its existence. There are fewer competitors or none exists in this phase.
Hence, the marketing objective chosen is to create awareness among target audience. The initial target audience in this case is the residences of Kampar. In this case, 15% of the population comes from students who are studying primary, secondary, college and university where else another 15% comes from the Kampar residence in the age of 30 and above.
2. To meet the Sales target of RM300k by 1.5 year
This objective is to support the ROI target of 12 months. Advertising & Promotion has been carried out to support this to ensure sales are on track. Sales revenue are kept track in weekly basis.
3. To maintain Advertising and Promotion (A&P) cost to less than 5% of the forecast revenue.
This objective is to support low operation and capital expenditure.
Marketing Strategy
In summary:
Target Market – Low to mid income group; especially students
Positioning – Ready-made and personalized Unique Gifts & Info Centre, delivery service provider
Product Line – Wide Variety of Gifts (more than 500 items) charge at affordable price
Pricing – High price for personalized products (including design fees and delivery); Low price for ready-made and unique products.
Promotion – Discount, Voucher, Join Promotion with affiliate shops like bakery, flower shops. Online promotion – Affiliate Programme.
Marketing Goals & Action Plans
To create product awareness among the audience by 30 percent in one year.
1. Gifts Bright Enterprise must have an A&P’s plan that support penetration of 30k residences of Kampar.
2. Gifts Bright Enterprise’s advertising must target on strategic spot such as hotel, accommodation agency, boutique, flower, stationary, bakery shops and school to gain exposure and minimum expenditure. Online marketing is essential too.
To meet the Sales target of RM300k by 1.5 year
1. To distribute to the right channel would be able to bring amount of sales.
2. 60% must be from Online ordering
3. 30% must be ordered from shop
4. 10% must be ordered from affiliate shop
5. Encourage non-peak season to have even distribution of sales
To maintain Advertising and Promotion (A&P) cost to less than 5% of the forecast revenue.
1. Gift Bright Enterprise to affiliate with major shops for Advertising Opportunities
2. Gift Bright Enterprise to partially target online promotions in relevant Online Site/Directories.
3. Advertise with minimum cost with maximum impact.
Hence, the below action plan to support the above Goal and Objectives
Target Market
Gifts Bright Enterprise is mainly focusing on students who is looking for affordable and unique gifts. It is targeting on low or mid income customers.
Positioning
Gifts Bright Enterprise serves as the biggest gifts shop available in Kampar with a variety of unique products and services with an affordable price. It is also positioned to be the Info Centre for customer to get the latest information about current trend worldwide.
Product
Gift Bright Enterprise is a local gift shop, which sell more than 500 Variety of gifts import from Japan, Korea, China, Taiwan and Hong Kong.
Categories are as below:
Key Chain, Dolls, Baskets, Stationary, Cards, Mug, PC accessories, Tshirt, Photo Book, Puzzle, Sign, Crystal, Cushion, Ceramic Tile, Boxes, Frame, and Tissue Cover.
Products are placed in rack and arranged according to the categories. Each rack is labeled. Customer will get more information about the products online about the measurement, quality, color, description, preferences and product’s rating.
Pricing
Key selling point of Gift Bright is to play around the pricing based on the quantity. If customers buy in bulk, a discount will be given. The price for personalized gifts will be higher than ready-made because of the cost of design, quality and uniqueness. Pricing is also charged differently when there is an occasion or public holidays.
Pricing is also different and much cheaper if customer order online.
Promotion
To achieve the objective set up, the marketing plans are designed to directly relate to the marketing objectives as per below:
Objective: To create product awareness among the audience by 30 percent in one year.
With this objective, Gift Shop will be engaging the below key promotion in 1st Quarter:
1. Launching Online Website
A fully functioning ecommerce will be launched to attract customer worldwide. First target will be on students in Kampar. Students will be invited through the assistance of social network channel which is Facebook, Twitter, Friendster and Myspace. All customers’ profile will be gathered from these channels.
2. Loyalty Plan Program
1st 100 Customer who had visited our online store will receive online voucher, discount and free gifts. Lucky draw will be started at the end of 3 months to win any of the products display on the online store under the category of keychain.
1st 100 customer visited our shop will be given a free membership card that has a discount offer during occasion period or holiday.
Customer who had collected 10 stamps will be given a free gift with purchase of RM200 or above.
3. Alias with Other Shop
Students who buy something from other alias shop will get stamps and special discount.
Objective: To meet the Sales target of RM300k by 1.5 year
To meet the objective of Sales target of RM300k by 1.5 year, below is targeted on promotion that will maximize profit out of the reduced operation cost.
1. Free delivery service for gifts more than RM50.
This promotion will help us to increase profit by buying gifts that is more than RM50 and above.
2. Every 100th order through online will be free
This promotion is to serve more customers to buy online to achieve 60% of the Sales target from Online ordering.
3. Buy in Bulk will have a special price
This promotion is to encourage customers to buy in bulk; to order a numbers of items in store so that it can help us to quickly sell out and order new stock coming in.
4. Affiliate Program
Customer who had visited our website can join as our affiliate to promote our products in their website. A commission based will be given to these affiliate customers as an appreciation of their effort in getting more sales to Gifts Bright Enterprise. This is to serve another objective that is to achieve 10% of the Sales target.
To maintain Advertising and Promotion (A&P) cost to less than 5% of the forecast revenue.
To achieve low cost Advertising and Promotion,
1. Gift Bright Enterprise to affiliate with major shops for Advertising Opportunities
Other major shops in Kampar will be allied with us to promote our products. This will create awareness and win-win situation for both parties. Each shops will share an equal benefits from customer order.
2. Gift Bright Enterprise to partially target online promotions in relevant Online Site/Directories.
We will promote through online because it is low cost and very fast in spreading news. We will upload our information to certain favorite and popular online directory and forum like cari.com.my to increase the awareness of shop.
3. Advertise with minimum cost with maximum impact.
Leaflet distribution once a month in form of hardcopy as well as softcopy. Softcopy will be distributed through online website. Hardcopy will be distributed to local shop that is allied with us.
Place (Distribution)
Gifts Bright Enterprise channel are as below:
1. Online
2. Walk In
All product collection are as below:
1. Walk In
2. Delivery Services (Courier service, Pos Laju, Free delivery – only for Kampar Residence)
Forecasted Profit and Lost Statements
Forecast Profit and Lost Statement of Gifts Bright Enterprise for 12 months
EXPENSES RM
CAPEX
Fees Paid to Registra of Companies 1200
Renovation Cost 500
Setting up Internet Website with Ecommerce capability 5000
Car for Delivery service 3500
Rental Deposit 1500
Furniture & Fittings 10000
TOTAL CAPEX 21700
OPEX
Monthly OPEX
Rental 500
Salary (for all staff: 1) 1080
Maintanence of Car 300
Petrol for Delivery Car 300
Electricity & Water 600
Other Utility cost (Including website maintanence) 500
Misc (Including Insurance) 1300
Gifts (Ready-Made & Raw Material for personalized) 5000
Packaging Material 2000
A&P Cost 5000
Total OPEX per month 16580
YEARLY OPEX for 1 year 220660
TOTAL Expenses annually 249080
Number of Customer per year (walk in & online)
Walk in 100,000 x 0.10 = 10,000
Average spending of RM30 per person 300000
Online = estimated 20 customer per day.
Average spending of RM50 per person 30000
Total Revenue (Annual Forecast) 330000
With the above P&L statement, the ROI is expected by: 10 months.
Controls and Recommendation
The control of monitoring the above plan progress would be detailed down as below:
Monthly review items by the management:
1. Sales and Revenue by distribution Channel
2. Spending of A&P cost
3. Operational Cost
Triggers and Recommended Contingency Plans
Trigger 1 – Overall Sales and Revenue below RM27.5K per month (Total annual sales: 330K)
Condition and Solution: If the sale for the 1st month and continuing months is not favorable, we can cut A&P cost. We can choose free channel to promote our products online.
Trigger 2 – Sales and Revenue from Online orders is below 60%
Condition and Solution: If the first 4 months has dropped, there is a need to promote through offline advertising to create the awareness. Flyers distribution in more shop lots will be given.
Trigger 3 – Monthly operational cost exceed ~ RM17K
The root cause is due to the increase of price for raw materials for personalized gifts, sourcing of new suppliers is required. If the root cause is A&P Cost, reduce the expenses in offline advertisement is required. If the root cause is due to supporting resource cost, operation plan must be re-evaluated.
Conclusion
In conclusion, the opportunity is available for Gift Shop business model with the current market conditions. The current market condition is now in a booming stage. Gifts Shop marketing strategy and goals has to be versatile in today’s market to continue create new creative products to suit the market need and economy situation. What Gifts Shop need is to keep monitoring the growth from introduction to maturity and to decline stage. If it is on the stage of declining, the products must be re-evaluated and come out with a new concept to increase more sales. Competitive is high but there will be a solution to compete with them if our product is new, latest, creative, unique and trendy. Lastly, promotion is a must to deliver our message to customer about our latest products and information.
Monday, November 15, 2010
UTAR Model 13 & 14 November 2010 (2 days)
I had a great chance to take part in this UTAR model shooting. Although I was tired, I received a lot of comments on my photos and video.. so happy that all the replied is good!
I'd like to share with you my video clip specially dedicated to everyone of you!
If I had to live my life without you near me
The days would all be empty
The nights would seem so long
With you I see forever, oh, so clearly
I might have been in love before
But it never felt this strong
Our dreams are young and we both know
They'll take us where we want to go
Hold me now, touch me now
I don't want to live without you
Nothing's gonna change my love for you
You oughta know by now how much I love you
One thing you can be sure of
I'll never ask for more than your love
Nothing's gonna change my love for you
You oughta know by now how much I love you
The world may change my whole life through
But nothing's gonna change my love for you
If the road ahead is not so easy
Our love will lead the way for us
Like a guiding star
I'll be there for you if you should need me
You don't have to change a thing
I love you just the way you are
So come with me and share the view
I'll help you see forever too
Hold me now, touch me now
I don't want to live without you
Nothing's gonna change my love for you
You oughta know by now how much I love you
One thing you can be sure of
I'll never ask for more than your love
Nothing's gonna change my love for you
You oughta know by now how much I love you
The world may change my whole life through
But nothing's gonna change my love for
Nothing's gonna change my love for you
You oughta know by now how much I love you
One thing you can be sure of
I'll never ask for more than your love
Nothing's gonna change my love for you
You oughta know by now how much I love you
The world may change my whole life through
But nothing's gonna change my love for
Nothing's gonna change my love for you
You oughta know by now how much I love you
One thing you can be sure of
I'll never ask for more than your love
Nothing's gonna change my love for you
You oughta know by now how much I love you
The world may change my whole life through
But nothing's gonna change my love for
Nothing's gonna change my love for you
Lyrics provided by LyricsMode.com
I'd like to share with you my video clip specially dedicated to everyone of you!
If I had to live my life without you near me
The days would all be empty
The nights would seem so long
With you I see forever, oh, so clearly
I might have been in love before
But it never felt this strong
Our dreams are young and we both know
They'll take us where we want to go
Hold me now, touch me now
I don't want to live without you
Nothing's gonna change my love for you
You oughta know by now how much I love you
One thing you can be sure of
I'll never ask for more than your love
Nothing's gonna change my love for you
You oughta know by now how much I love you
The world may change my whole life through
But nothing's gonna change my love for you
If the road ahead is not so easy
Our love will lead the way for us
Like a guiding star
I'll be there for you if you should need me
You don't have to change a thing
I love you just the way you are
So come with me and share the view
I'll help you see forever too
Hold me now, touch me now
I don't want to live without you
Nothing's gonna change my love for you
You oughta know by now how much I love you
One thing you can be sure of
I'll never ask for more than your love
Nothing's gonna change my love for you
You oughta know by now how much I love you
The world may change my whole life through
But nothing's gonna change my love for
Nothing's gonna change my love for you
You oughta know by now how much I love you
One thing you can be sure of
I'll never ask for more than your love
Nothing's gonna change my love for you
You oughta know by now how much I love you
The world may change my whole life through
But nothing's gonna change my love for
Nothing's gonna change my love for you
You oughta know by now how much I love you
One thing you can be sure of
I'll never ask for more than your love
Nothing's gonna change my love for you
You oughta know by now how much I love you
The world may change my whole life through
But nothing's gonna change my love for
Nothing's gonna change my love for you
Lyrics provided by LyricsMode.com
Tuesday, November 09, 2010
逾4万大学生失业 6原因求职失败
逾4万大学生失业 6原因求职失败
（吉隆坡8日讯）人力资源部副部长拿督玛兹娜指出，我国4万1500名失业的大学生，有2800人失业1年以上。
她说，统计局劳工调查报告显示，51.1%或2万1200名大学毕业生失业3个月以下，1万2600人（30.4%）失业3至6个月。
“至于失业6个月至1年的大学生则有4800人，占了5.1%；另外，失业1年至3年的有2100或1.8%则失业逾3年。”
她说，当局已举办再培训计划，包括培训语文、展现自我的能力，甚至教写求职履历信函。
她也透露，高教部于2009年鉴定大学生求职失败的6项原因，包括（1）市场对大学生的专业才能需求量低、（2）雇主要职员拥有经验、（3）沟通能力差、（4）英文书写语文能力欠佳、（5）大学生拒绝迁移至外地、（6）冀求高薪。
另外，她说，政府规定专业领域聘请的外籍雇员最低薪金为5000令吉，截至今年8月，共有3万2058名外籍雇员。
http://chinese.cari.com.my/news/chinapress/content_new.php?dt=2010-11-09&sec=mas&art=1109m40a62.txt
（吉隆坡8日讯）人力资源部副部长拿督玛兹娜指出，我国4万1500名失业的大学生，有2800人失业1年以上。
她说，统计局劳工调查报告显示，51.1%或2万1200名大学毕业生失业3个月以下，1万2600人（30.4%）失业3至6个月。
“至于失业6个月至1年的大学生则有4800人，占了5.1%；另外，失业1年至3年的有2100或1.8%则失业逾3年。”
她说，当局已举办再培训计划，包括培训语文、展现自我的能力，甚至教写求职履历信函。
她也透露，高教部于2009年鉴定大学生求职失败的6项原因，包括（1）市场对大学生的专业才能需求量低、（2）雇主要职员拥有经验、（3）沟通能力差、（4）英文书写语文能力欠佳、（5）大学生拒绝迁移至外地、（6）冀求高薪。
另外，她说，政府规定专业领域聘请的外籍雇员最低薪金为5000令吉，截至今年8月，共有3万2058名外籍雇员。
http://chinese.cari.com.my/news/chinapress/content_new.php?dt=2010-11-09&sec=mas&art=1109m40a62.txt
Sunday, November 07, 2010
TWTR is undefined
It had been causing me for so long to find out how to solve the problem until I get a solution from a website.
My twitter was unable to display the message as usual and it display the below error message:-
'TWTR is undefined', - Looks like it has some error in my website, but I do not know what is that. Maybe it was a Javascript Error.
I tried to find out the solutions in Internet for few days, luckily I found one.
It was written by a guy named Brian J. Thanks for his solution. I finally can display my twitter online again.
Here is the way:-
My twitter was unable to display the message as usual and it display the below error message:-
'TWTR is undefined', - Looks like it has some error in my website, but I do not know what is that. Maybe it was a Javascript Error.
I tried to find out the solutions in Internet for few days, luckily I found one.
It was written by a guy named Brian J. Thanks for his solution. I finally can display my twitter online again.
Here is the way:-
The actual .js file that is on the Twitter server has an error in it that won't allow the IE browser to display the stream. I was able to fix this rather simply. I downloaded the .js file by pasting the path in my browser:That is the way of it. Hope you guys can solve yours too. Peace!
http://widgets.twimg.com/j/2/widget.js
Once I had the .js file, I opened it using notepad to view the source. The change that needs to be made is simple, use the "Find" command in notepad to look for the word "array" and when it finds the entry, make the following change:
Change the entry that says “Array.forEach” in the widget.js file to read “Array.prototype.forEach”
By adding the word "prototype" you have now corrected their mistake. Of course you can't upload the file to their server so just place it in a directory on your site and path to it directly by changing the path in your Twitter generated source to point to the .js files new location on your website.
Tuesday, November 02, 2010
Goodbye, My dear friend and best colleague - Alan
没想到Alan这么快就会和我们说再见。他的离开，是这间公司的损失。与其在这里一直等待没有明天的机会，不如去其他地方闯一闯。看看能不能够创出春天来。
当他告诉我的时候，我还一时没办法了解他的意思。因为那时候我和他两人都在忙着帮学生申请。Alan说：Khor,我要走了。。。
那时的我还很不是了解他的意思，还以为他在开玩笑。。
Alan又说:Khor,我真的要走了。。。
我还对他说:你要走去哪里？
Alan说:我找到一份工作，我要Resign了....
那时候我才懂他的意思。
在我的脑海，只是会觉得惋惜。因为我失去了我最帮得的助手。没有了他，我想办公室里不会那么的热闹了。生离死别是平常事。最重要是不要失去了以后才觉得后悔。失去了他，我不会后悔，因为我和他毕竟有两年的友情，友情是不会终止的。希望他有空会常来看我们。
生活不能因为一些因素而阻碍到你的计划和前程，继续寻找方向，继续前进！
朋友，大家加油吧！
当他告诉我的时候，我还一时没办法了解他的意思。因为那时候我和他两人都在忙着帮学生申请。Alan说：Khor,我要走了。。。
那时的我还很不是了解他的意思，还以为他在开玩笑。。
Alan又说:Khor,我真的要走了。。。
我还对他说:你要走去哪里？
Alan说:我找到一份工作，我要Resign了....
那时候我才懂他的意思。
在我的脑海，只是会觉得惋惜。因为我失去了我最帮得的助手。没有了他，我想办公室里不会那么的热闹了。生离死别是平常事。最重要是不要失去了以后才觉得后悔。失去了他，我不会后悔，因为我和他毕竟有两年的友情，友情是不会终止的。希望他有空会常来看我们。
生活不能因为一些因素而阻碍到你的计划和前程，继续寻找方向，继续前进！
朋友，大家加油吧！
Monday, November 01, 2010
我喜欢 （不我爱）
简单，不复杂，又很动听的歌，喜欢～
严爵-我喜欢，不我爱
作词：严爵 作曲：严爵
我喜欢你的眼看着我的眼
我喜欢你的脸贴着我的脸
我喜欢你的手牵着我的手
我喜欢你的口吻着我的口
时间在改变你不要改变
因为我很爱你不想要你放弃爱情
友情这段得来不易
我爱你真的是很爱你所以想
就这样继续爱下去
时间在改变你不要改变
因为我很爱你不想要你放弃爱情
友情这段得来不易
我爱你真的是很爱你所以想
就这样继续爱下去
因为我很爱你不想要你放弃爱情
友情这段得来不易
我爱你真的是很爱你所以想
就这样继续爱下去
因为我很爱你不想要你放弃爱情
友情这段得来不易
我爱你真的是很爱你所以想
就这样继续爱下去
严爵-我喜欢，不我爱
作词：严爵 作曲：严爵
我喜欢你的眼看着我的眼
我喜欢你的脸贴着我的脸
我喜欢你的手牵着我的手
我喜欢你的口吻着我的口
时间在改变你不要改变
因为我很爱你不想要你放弃爱情
友情这段得来不易
我爱你真的是很爱你所以想
就这样继续爱下去
时间在改变你不要改变
因为我很爱你不想要你放弃爱情
友情这段得来不易
我爱你真的是很爱你所以想
就这样继续爱下去
因为我很爱你不想要你放弃爱情
友情这段得来不易
我爱你真的是很爱你所以想
就这样继续爱下去
因为我很爱你不想要你放弃爱情
友情这段得来不易
我爱你真的是很爱你所以想
就这样继续爱下去
Words - Blog
Body Odour,
when an explosion on the set of a television series she is involved in went awry
偶然碰见Stumbled upon the body of a teenage girl stuffed into a luggage bag along a riverbank near here.
Clad in blue dress/ dressed/ clothed / wearing clothes
Was found in a foetal position – the body position of an unborn child inside its mother, in which the body is curled and the legs are pulled up against the chest
A victim had a tanned 晒成棕褐色complexion – appearance of the skin
She was believed to have been dead a few hours before her body was found
I applauded the far-sightedness远见of the Indian
Wearing 破烂的Tattered short pants
Hitch-hike 搭便车
Being a new kid in town I wandered around 徘徊aimlessly.
I strolled along 闲逛a street
Alley/passageway
With several people taking an afternoon nap
I remembered in an instance I bolted off the place like a leopard.
I wore denim 工作服
Burly 健壮的guy who almost made me peed
Step in a place of worship礼拜堂with my dirty slippers on.
when an explosion on the set of a television series she is involved in went awry
偶然碰见Stumbled upon the body of a teenage girl stuffed into a luggage bag along a riverbank near here.
Clad in blue dress/ dressed/ clothed / wearing clothes
Was found in a foetal position – the body position of an unborn child inside its mother, in which the body is curled and the legs are pulled up against the chest
A victim had a tanned 晒成棕褐色complexion – appearance of the skin
She was believed to have been dead a few hours before her body was found
I applauded the far-sightedness远见of the Indian
Wearing 破烂的Tattered short pants
Hitch-hike 搭便车
Being a new kid in town I wandered around 徘徊aimlessly.
I strolled along 闲逛a street
Alley/passageway
With several people taking an afternoon nap
I remembered in an instance I bolted off the place like a leopard.
I wore denim 工作服
Burly 健壮的guy who almost made me peed
Step in a place of worship礼拜堂with my dirty slippers on.
Friday, October 15, 2010
Words - Born to be wild
Has A stumble upon the perfect formula inspired by the B?
To come upon accidentally or unexpectedly
The band has plodded along for almost five years without an album
- to move along slowly but deliberately
There's finally a light in the end of the tunnel
That familiar surrounding of Khai's house became indispensable and the guys were able to create the kind of music that comes naturally to them.
- essential.
Is aware that going against the musical grain (Contrary to custom, one's inclination, or good sense.)
could be an occupational hazzard, but the band is prepared for the bumpy ride...崎岖不平的
peddling in 忙于琐事的
embraces 包含 the cool and trendy流行的
We do what we do the way we do
in conjunction with the Eco Film Festival 2010
forthright frontman
opinionated diplomat
silent observer
class clown
to create tunes of real resonance and richness
The Char Koay Teow Man
- He started to prepare my takeaway
- Wipe on
He wiped his hands on his apron 擦去
cockles - 海扇壳
wok ，炒菜锅
The Char Koay Teow Man
By OH TEIK THEAM
“WITH egg or without egg?” the Char Koay Teow Man asked me, as he wiped his hands on his apron.
“With egg,” I replied. “I don’t want any cockles, though.”
“Okay.”
He placed a piece of banana leaf inside a cardboard box as he started to prepare my takeaway.
I stood near his wok to watch him fry his char koay teow. He heated the oil in the wok and put into it some chopped garlic cloves, a dollop of ground chilli, and a few shelled prawns. After stir-frying this mixture for about 10 seconds, he added koay teow noodles and two teaspoonfuls each of thick soy sauce and light soy sauce. He finally added bean sprouts and cut chives to the piping hot food.
The Char Koay Teow Man then used his spatula to create a hole in the centre of the noodles, where he introduced a little more oil and an egg that he cracked on the edge of the wok.
“May I make a suggestion?” I said, trying my best not to sound like a smart aleck.
“Of course,” he said, without looking at me.
“I think it would be a good idea to crack the egg into a bowl first.”
“Why?”
“Well, if the egg is bad, it will not spoil the noodles and the ingredients that are already in the wok.”
Dividing an ebullient smile between another customer and me, the Char Koay Teow Man said: “To be sure, your suggestion is good, but the poulterer who supplies the eggs to me assures me that they are fresh. Taking into account his assurance – and I believe he is a trustworthy fellow – I don’t see any problem at all if I break the egg directly into the wok.”
It was a satisfactory answer, and I had egg on my face!
Piping hot: Very hot.
A smart alec(k): A cocky person who thinks he knows everything.
Of course: Naturally; certainly.
To be sure: Admittedly; certainly.
Take into account: To consider all the facts before making a decision or judgement.
At all: In the least; in any way.
Have egg on one’s face: To look foolish or be embarrassed.
To come upon accidentally or unexpectedly
The band has plodded along for almost five years without an album
- to move along slowly but deliberately
There's finally a light in the end of the tunnel
That familiar surrounding of Khai's house became indispensable and the guys were able to create the kind of music that comes naturally to them.
- essential.
Is aware that going against the musical grain (Contrary to custom, one's inclination, or good sense.)
could be an occupational hazzard, but the band is prepared for the bumpy ride...崎岖不平的
peddling in 忙于琐事的
embraces 包含 the cool and trendy流行的
We do what we do the way we do
in conjunction with the Eco Film Festival 2010
forthright frontman
opinionated diplomat
silent observer
class clown
to create tunes of real resonance and richness
The Char Koay Teow Man
- He started to prepare my takeaway
- Wipe on
He wiped his hands on his apron 擦去
cockles - 海扇壳
wok ，炒菜锅
The Char Koay Teow Man
By OH TEIK THEAM
“WITH egg or without egg?” the Char Koay Teow Man asked me, as he wiped his hands on his apron.
“With egg,” I replied. “I don’t want any cockles, though.”
“Okay.”
He placed a piece of banana leaf inside a cardboard box as he started to prepare my takeaway.
I stood near his wok to watch him fry his char koay teow. He heated the oil in the wok and put into it some chopped garlic cloves, a dollop of ground chilli, and a few shelled prawns. After stir-frying this mixture for about 10 seconds, he added koay teow noodles and two teaspoonfuls each of thick soy sauce and light soy sauce. He finally added bean sprouts and cut chives to the piping hot food.
The Char Koay Teow Man then used his spatula to create a hole in the centre of the noodles, where he introduced a little more oil and an egg that he cracked on the edge of the wok.
“May I make a suggestion?” I said, trying my best not to sound like a smart aleck.
“Of course,” he said, without looking at me.
“I think it would be a good idea to crack the egg into a bowl first.”
“Why?”
“Well, if the egg is bad, it will not spoil the noodles and the ingredients that are already in the wok.”
Dividing an ebullient smile between another customer and me, the Char Koay Teow Man said: “To be sure, your suggestion is good, but the poulterer who supplies the eggs to me assures me that they are fresh. Taking into account his assurance – and I believe he is a trustworthy fellow – I don’t see any problem at all if I break the egg directly into the wok.”
It was a satisfactory answer, and I had egg on my face!
Piping hot: Very hot.
A smart alec(k): A cocky person who thinks he knows everything.
Of course: Naturally; certainly.
To be sure: Admittedly; certainly.
Take into account: To consider all the facts before making a decision or judgement.
At all: In the least; in any way.
Have egg on one’s face: To look foolish or be embarrassed.
Lucky
Jason Mraz - Lucky lyrics
I'm talking to you
Across the water across the deep blue ocean
Do you hear me,
Under the open sky oh my, baby I'm trying
Boy I hear you in my dreams
I feel your whisper across the sea
I keep you with me in my heart
You make it easier when life gets hard
I'm lucky I'm in love with my best friend
Lucky to have been where I have been
Lucky to be coming home again
They don't know how long it takes
Waiting for a love like this
Every time we say goodbye
I wish we had one more kiss
I'll wait for you I promise you, I will
I'm lucky I'm in love with my best friend
Lucky to have been where I have been
Oooohhhhoohhhhohhooohhooohhooohoooh
Lucky to be coming home again
I'm lucky we're in love in every way
Lucky to have stayed where we have stayed
Lucky to be coming home someday
And so I'm sailing through the sea
You'll hear the music, fell the air
I'll put a flower in your hair
Though the breezes through trees
Move so pretty you're all I see
To an island where we'll meet
As the world keeps spinning round
You hold me right here right now
I'm lucky I'm in love with my best friend
Lucky to have been where I have been
Lucky to be coming home again
Lucky to have stayed where we have stayed
I'm lucky we're in love in every way
Lucky to be coming home someday
Ooohh ooooh oooh oooh ooh ooh ooh ooh
Ooooh ooooh oooh oooh ooh ooh ooh ooh
Lyrics provided by LyricsMode.com
I'm talking to you
Across the water across the deep blue ocean
Do you hear me,
Under the open sky oh my, baby I'm trying
Boy I hear you in my dreams
I feel your whisper across the sea
I keep you with me in my heart
You make it easier when life gets hard
I'm lucky I'm in love with my best friend
Lucky to have been where I have been
Lucky to be coming home again
They don't know how long it takes
Waiting for a love like this
Every time we say goodbye
I wish we had one more kiss
I'll wait for you I promise you, I will
I'm lucky I'm in love with my best friend
Lucky to have been where I have been
Oooohhhhoohhhhohhooohhooohhooohoooh
Lucky to be coming home again
I'm lucky we're in love in every way
Lucky to have stayed where we have stayed
Lucky to be coming home someday
And so I'm sailing through the sea
You'll hear the music, fell the air
I'll put a flower in your hair
Though the breezes through trees
Move so pretty you're all I see
To an island where we'll meet
As the world keeps spinning round
You hold me right here right now
I'm lucky I'm in love with my best friend
Lucky to have been where I have been
Lucky to be coming home again
Lucky to have stayed where we have stayed
I'm lucky we're in love in every way
Lucky to be coming home someday
Ooohh ooooh oooh oooh ooh ooh ooh ooh
Ooooh ooooh oooh oooh ooh ooh ooh ooh
Lyrics provided by LyricsMode.com
Thursday, October 14, 2010
Situation of Life you have to go through if you are a photojournalism
- Constructive writing because you can meet this people expert.
- Expert in writing is not an issue
- Nvr ever take down the "quote" from phone
- as a journalism, must always read newspaper
- Must always look for other info story talk, interview on people
- Mistake: Bcoz overshook & miss your picture: got to think before capture; Know what you are taking
- Freedom of the pres - right to investigate, correctly, truenessly, finalize the detail in a balance form
- Proud of your work
- no glamour, bcoz you're dealing with people, experience, you are telling story
- Authority & effective people & let people reader decide the truth
- Have form of variety of pictures; photo 36 picture in roll analysis situation & shoot accordingly; make pre-selection
- Humanatirian before photography
- every picture must have storyline
Photojournalism Notes
- Expert in writing is not an issue
- Nvr ever take down the "quote" from phone
- as a journalism, must always read newspaper
- Must always look for other info story talk, interview on people
- Mistake: Bcoz overshook & miss your picture: got to think before capture; Know what you are taking
- Freedom of the pres - right to investigate, correctly, truenessly, finalize the detail in a balance form
- Proud of your work
- no glamour, bcoz you're dealing with people, experience, you are telling story
- Authority & effective people & let people reader decide the truth
- Have form of variety of pictures; photo 36 picture in roll analysis situation & shoot accordingly; make pre-selection
- Humanatirian before photography
- every picture must have storyline
Photojournalism Notes
Words - 27
Hump
Cross over
Express industry needs urgent overhaul 仔细检查
Many could have been spared the agony if …
Depth of field is very shallow
It is still Sturdy though.. 坚定的
That transcends brand preference
Manoeuvre 调动手法花招
Won a number of Accolades locally and internationally
Curator
Fine art
Insight 见识,
What Infuriated me was that …
Thousands of stranded Motorists camping at the emergency lane进退两难
It was a horrible unprecedented sight in the wee hours of the morning
Lighting is Prone
Continue with their lackaddaisical attitute towards matter of life and death on road
a tragic
the blame game is being played
There is a refrain to all the comments made so far
We are too familiar with the scenario
So the cynic in us ask:"Well, it's just that he had never been caught before."
let us not be drawn into a debate that..
take remedial 纠正/挽回 action
infringements 违反
to get them out from the vicious 恶劣的；不道德的 cycle of poverty.
we are indeed going overboard pandering 帮人做坏事的人 to the supposedly disadvantanged low-income group
no shadow of a doubt
overhaul
Cross over
Express industry needs urgent overhaul 仔细检查
Many could have been spared the agony if …
Depth of field is very shallow
It is still Sturdy though.. 坚定的
That transcends brand preference
Manoeuvre 调动手法花招
Won a number of Accolades locally and internationally
Curator
Fine art
Insight 见识,
What Infuriated me was that …
Thousands of stranded Motorists camping at the emergency lane进退两难
It was a horrible unprecedented sight in the wee hours of the morning
Lighting is Prone
Continue with their lackaddaisical attitute towards matter of life and death on road
a tragic
the blame game is being played
There is a refrain to all the comments made so far
We are too familiar with the scenario
So the cynic in us ask:"Well, it's just that he had never been caught before."
let us not be drawn into a debate that..
take remedial 纠正/挽回 action
infringements 违反
to get them out from the vicious 恶劣的；不道德的 cycle of poverty.
we are indeed going overboard pandering 帮人做坏事的人 to the supposedly disadvantanged low-income group
no shadow of a doubt
overhaul
Thursday, October 07, 2010
Words - Abducts, bites and drops
Macaque abducts, bites and drops
Turn from happy mother to grieving 悲伤 one
Frantically疯狂的searched
Was rummaging抄出for food
That such thing could have happened
She was our bundle of joy
Perpetrator 行凶
It was usually the male which was tended to be aggressive
Develop Encroachment侵入into
Most leaders are aligned使密切合作 to him
I don’t think it is necessary to shoot the monkey dead because it is just an animal. Animal does not know what is right or wrong. They are wild. Animal should be protected or leave them alone. They are our nature lovely creature living in this mother earth. No one can determine its life and dead. I would think it is more appropriate if the monkey was caught and sent to any forest far away from the residential areas. I am wondering how did they verify which monkey should then be killed. I wonder how many monkeys were killed on that day or just one.
I feel sympathy of what was happened to this young women and her husband. I’m looking forward to hearing from the Wildlife and National Park on the coming action to ensure there will be no life is lost again.
Turn from happy mother to grieving 悲伤 one
Frantically疯狂的searched
Was rummaging抄出for food
That such thing could have happened
She was our bundle of joy
Perpetrator 行凶
It was usually the male which was tended to be aggressive
Develop Encroachment侵入into
Most leaders are aligned使密切合作 to him
I don’t think it is necessary to shoot the monkey dead because it is just an animal. Animal does not know what is right or wrong. They are wild. Animal should be protected or leave them alone. They are our nature lovely creature living in this mother earth. No one can determine its life and dead. I would think it is more appropriate if the monkey was caught and sent to any forest far away from the residential areas. I am wondering how did they verify which monkey should then be killed. I wonder how many monkeys were killed on that day or just one.
I feel sympathy of what was happened to this young women and her husband. I’m looking forward to hearing from the Wildlife and National Park on the coming action to ensure there will be no life is lost again.
Monday, October 04, 2010
Words - Music
Mining the Blues
Bastion
Realm
options revolve around
excursion
peace grips this album once more.
"In the fast-paced times, we live in, the options revolve around either downloading (legal or otherwise) or purchasing online. It seems that the final bastian of good music lies in these two realms."
to bust the malaise of free music, yet few have taken the mantle
plied back
was bestowed superstar status
captures this in all its replendent glory
turn out to be a double-edged sword - something that causes both advantages and problems
the spark and creative edge
can boast gems
are as captivating as
anti war theme resonated among peace-nicks in a time when ..
the band has lyrists who's capable of melding disparity with positivity
the music may have dulled somewhat from ...
still provide an engaging listen
Bastion
Realm
options revolve around
excursion
peace grips this album once more.
"In the fast-paced times, we live in, the options revolve around either downloading (legal or otherwise) or purchasing online. It seems that the final bastian of good music lies in these two realms."
to bust the malaise of free music, yet few have taken the mantle
plied back
was bestowed superstar status
captures this in all its replendent glory
turn out to be a double-edged sword - something that causes both advantages and problems
the spark and creative edge
can boast gems
are as captivating as
anti war theme resonated among peace-nicks in a time when ..
the band has lyrists who's capable of melding disparity with positivity
the music may have dulled somewhat from ...
still provide an engaging listen
Sunday, October 03, 2010
Scorpions - Still Loving You
Time, it needs time to win back your love again
I will be there, I will be there
Love, only love can bring back your love someday
I will be there, I will be there
Fight, babe, I'll fight to win back your love again
I will be there, I will be there
Love, only love can bring down the wall someday
I will be there, I will be there
If we go again all the way from the start
I would try to change the things that killed our love
Your pride has built a wall, so strong that I can't get through
Try, baby, try to trust in my love again
I will be there, I will be there
Is there really no chance to start once again? I'm loving you
Love, our love just shouldn't be thrown away
I will be there, I will be there
I would try to change the things that killed our love
If we'd go again, all the way from the start
Your pride has built a wall, so strong that I can't get through
If we'd go again, all the way from the start
I would try to change the things that killed our love
Yes, I've hurt your pride, and I know what you've been through
You should give me a chance, this can't be the end
I'm still loving you
I'm still loving you
I'm still loving you
I need your love
I'm still loving you
Still loving you, baby
Still loving you
Is there really no chance to start once again?
I'm still loving you
I need your love
I'm still loving you
I need your love
I need your love
I need your love
Lyrics provided by LyricsMode.com
Aerosmith - Dream On
Every time that I look in the mirror
All these lines on my face getting clearer
The past is gone
It went by, like dusk to dawn
Isn't that the way
Everybody's got their dues in life to pay
Yeah, I know nobody knows
Where it comes and where it goes
I know it's everybody's sin
You got to lose to know how to win
Half my life
Is in books' written pages
Lived and learned from fools and
From sages
You know it's true
All the things come back to you
Sing with me, sing for the year
Sing for the laugh, sing for the tears
Sing with me, if it's just for today
Maybe tomorrow, the good lord will take you away, yeah
Yeah, sing with me, sing for the year
Sing for the laugh, sing for the tear
Sing with me, if it's just for today
Maybe tomorrow, the good Lord will take you away
Dream On Dream On Dream On
Dream until the dream come true
Dream On Dream On Dream On
Dream until your dream comes true
Dream On Dream On Dream On
Dream On Dream On
Dream On Dream On
Sing with me, sing for the year
Sing for the laugh, sing for the tear
Sing with me, if it's just for today
Maybe tomorrow, the good Lord will take you away
Sing with me, sing for the year
Sing for the laugh, sing for the tear
Sing with me, if it's just for today
Maybe tomorrow, the good Lord will take you away...
More lyrics: http://www.lyricsmode.com/lyrics/a/aerosmith/#share
Words in Music
Talent to Burn
Songwriting pedigree propelled him further ahead in the industry - A line of ancestors; a lineage.
the affable Aizat - Easy and pleasant to speak to
"It has been good so far and I'm really grateful for everything"
this lad - young man
sophomore album - A person in the second year of carrying out an endeavor..
The album spawned hits like ...
ballads
offer subtle and beautiful contrasts throughout
the message gets across
to make them as perfect as they could be
try to sell my music to the masses
also daring enough to be different in makring their music
fragments of his youth
was inspired to write a tune dedicated to ...
an epic build up closes out his new album
getting up and being strong each time we fall
did a lot of experimenting with the songwriting and composing
they were more psychedelic in sound
to take one day at a time, just enjoy the moment
Preposition
evelate him in the public eye
penned by
winds down
closes out
Songwriting pedigree propelled him further ahead in the industry - A line of ancestors; a lineage.
the affable Aizat - Easy and pleasant to speak to
"It has been good so far and I'm really grateful for everything"
this lad - young man
sophomore album - A person in the second year of carrying out an endeavor..
The album spawned hits like ...
ballads
offer subtle and beautiful contrasts throughout
the message gets across
to make them as perfect as they could be
try to sell my music to the masses
also daring enough to be different in makring their music
fragments of his youth
was inspired to write a tune dedicated to ...
an epic build up closes out his new album
getting up and being strong each time we fall
did a lot of experimenting with the songwriting and composing
they were more psychedelic in sound
to take one day at a time, just enjoy the moment
Preposition
evelate him in the public eye
penned by
winds down
closes out
Friday, October 01, 2010
Pros & Cons working in Educational Line - Esp. Admin Work
The benefits of working in my company now
1. Contribution of EPF - 13% employees & 18% company
2. 22 days of leave can be carried forward to the next year
3. A friendly colleagues and A good relationship between departments
4. No toll
5. No Traffic Jam
6. Rental fees - Less than RM200
7. Easy to find and get meal
8. 15 minutes away from my home
9. Good working environment
10. Fresh air with no air pollution
11. Internal Training provided
The disadvantages of working in my company now
1. Less growth
2. Too Stable in work -> It can become a threat
3. The Unacceptable of current system -> create a barrier to move forward to the higher level instead of providing opportunity
4. Low income -> impossible to be rich and enjoy financial freedom
5. Less pressure leads to less of workload and lack of challenge
Therefore, it is not to wait for ppl telling you on how and what to do for next. The onus is on you. Think smart and fast before it is too late for you to take action.
Thursday, September 30, 2010
Life Learning
We start to learn in anything when we were born. We learn how to walk, speak, sing and etc. When we grow older, we learn how to get a better result in study. When we meet our companion, we learn how to respect, commit and love each other. All these learning are on-going process. You can’t stop from learning, or you can’t say that ‘I have learnt nothing today’. Unless you mind are in dead mood and you are sleeping through the whole day long. Everything that you do has the reason even if you are starring at the wall. You may be discovering that the wall is solid, and it is as ‘white’ as your brain now; you need to brush up on certain knowledge to enrich your life. I believe that everyone has a hidden power that can be found and exploded by ourselves. We need to find the secret key to open the box. Think out of box is the time when we have found out the key. So, where is your key? The key is your path that can lead you to success or failure. The key is the way you know how to move forward and face the challenge.
Life will become meaningful if you really know how to move forward and what is important from now and then. Time and aging will never wait for us. Thus, it's time to act fast and learn fast. Do whatever you want to do and create your beautiful life yourself.
Taylor's University
I am so proud that Taylor College has been known as Taylor University Taylor College
Subscribe to:
Posts (Atom)